Mentioned in this video: Clay Collins
I know this can be a controversial topic, and I really want to hear your thoughts on it!
Hi, it’s Laura Roeder, I was just sitting outside working a little on my laptop and I was thinking about something that I wanted to share with you. I heard my friend Clay Colin say this last night and it’s kind of been in my mind. It’s a way to articulate something that I have been thinking but wasn’t really sure how to explain. So Clay was saying some people will tell you to build a business, to set it up to sell. Whenever you are doing, building your business always be thinking how you can sell it. And what Clay said is another option; a flip side is to build a business that is so centered around your personal brand that you can never sell it. When you build a business that you can never sell, you know that no one will ever be able to copy it, right? If you have a business that can never be sold, you have a business that can be copied, that cant be duplicated, that cant really be competed with in a lot of ways and I thought that this is a very interesting way to put it because in creating fame, I teach people how to build up their personal brand and even if they have a retail business or something like that, their business is still centered around their own unique personality and style even if it doesn’t have their picture on it and sometimes people would argue with me about that like how do you, what if you want to sell their business but I know for a lot of us, for me selling my core business has never really been a goal of mine and that’s okay. However you want to run your business, it’s yours, that’s what’s great about it, right? So there might be pieces of your business, it’s always good to have different pieces going on, different incomes streams going on. There might be something you can change around and sell at some point someday but if you want to build a business centered around you that can never be sold, can never be copied, never be duplicated or really compete with it either because there is no one else who is like you, right? That is another way that you can go and that is another way that you can have a really profitable and really fun business that helps out and serves a lot of people. So thank you Clay for giving me that take on this. I was wondering what you think about whether this, is this what you are doing, is this a good idea, is this a bad idea? What do you think?
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