Hey, this is Laura Roeder. I’m here at my [0:00:03] [Inaudible] trying out some new video blogging set ups to get them done. And last night, I got to see Gary Vaynerchuk speak. I got to hang out with him a little bit. Just a little insider tip for you that I never see people talking about, people who are really fully booked and it’s really hard to get their time like Gary Vaynerchuck, he writes from point A to point B. [0:00:28] [Inaudible] a way for you to get a little time and think about it.
So, something that Gary was talking about and I’ve been thinking about is kind of the sprint versus the marathon in your business. It can be really tempting to do things that are more like sprints because often, easy money comes with sprints. But sprinting can risk tiring you out before the marathon. If you’re going after quick money, it can often involve things that will be a detriment to your long-term success.
One example of this is pricing way too low just to get some money on the door. You know, if you price things ridiculously cheap – first of all, a lot of time, it just doesn’t even work because people are too suspicious about how cheap it is, and if you price something so cheap that no one can resist buying it, later on, it makes you look like a low-cost provider. People are like, “Why are they spending their time for 10 bucks an hour?” You can get a lot of clients now, but then you’re the 10-buck-an-hour guy. Or you might do something that’s not totally in your integrity because you know that it can get your [0:01:38] [Inaudible] quickly.
So, I don’t know about you, but I’m in it for the marathon. So even though like it could be tempting to sprint, and sometimes we just sort of sprint your things, because sometimes you just have to get money on the door, but frankly, always keep your eye on the marathon.
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