The Sprint versus the Marathon (inspired by Gary Vaynerchuk)

Mentioned in this video: Gary Vaynerchuk (make sure to check out his new book Crush It!)

Transcript:

[0:00:00]

Hey, this is Laura Roeder. I’m here at my [0:00:03] [Inaudible] trying out some new video blogging set ups to get them done. And last night, I got to see Gary Vaynerchuk speak. I got to hang out with him a little bit. Just a little insider tip for you that I never see people talking about, people who are really fully booked and it’s really hard to get their time like Gary Vaynerchuck, he writes from point A to point B. [0:00:28] [Inaudible] a way for you to get a little time and think about it.

So, something that Gary was talking about and I’ve been thinking about is kind of the sprint versus the marathon in your business. It can be really tempting to do things that are more like sprints because often, easy money comes with sprints. But sprinting can risk tiring you out before the marathon. If you’re going after quick money, it can often involve things that will be a detriment to your long-term success.

One example of this is pricing way too low just to get some money on the door. You know, if you price things ridiculously cheap – first of all, a lot of time, it just doesn’t even work because people are too suspicious about how cheap it is, and if you price something so cheap that no one can resist buying it, later on, it makes you look like a low-cost provider. People are like, “Why are they spending their time for 10 bucks an hour?” You can get a lot of clients now, but then you’re the 10-buck-an-hour guy. Or you might do something that’s not totally in your integrity because you know that it can get your [0:01:38] [Inaudible] quickly.

So, I don’t know about you, but I’m in it for the marathon. So even though like it could be tempting to sprint, and sometimes we just sort of sprint your things, because sometimes you just have to get money on the door, but frankly, always keep your eye on the marathon.

[0:01:55] End of Audio

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About Laura Roeder

Laura Roeder is a social media marketing expert who gives businesses of all sizes the tools they need to make their mark on the web. She is the creator of the social media scheduling software Edgar, as well as social media marketing web courses like Creating Fame and Social Brilliant.

Comments

  1. Ooh, I love it Laura! What a refreshing way to look at things.
    .-= Nathalie Lussier´s last blog ..Let’s Change the World Together: It’s a Freak Revolution =-.

  2. Great reminder, Laura – I have had trouble in the past with “sprinting” only to burn out or undercut long-term growth. I’ve since come to realize that since my business is “long-term” so, too, should be my mindset and strategy with growth.

    Paul
    .-= Paul Norwine´s last blog ..Eliminating Self-Doubt | Beating the Bogeyman at His Own Game =-.

  3. It’s good advice. Just look at the results that authors like Gary, Seth, and Chris Brogan get because they have spent the time to build their blogs into long term media assets.

    While authors using the old marketing struggle to make sales, these guys just leverage their tribe by publishing a blog post and sending a few tweets andf sell TONS of copies. But it’s only because they “ran the marathon” first.

  4. marathon ftw! You rock Laura. No doubt, good things take time. The good news is that in terms of internet marketing and establishing social proof for the value you can offer…the marathon doesn’t even have to be that long :) So many of us are stuck on instant gratification…it really pays to look at the long game.
    .-= Christian´s last blog ..How to Obtain World Domination in 5 Simple Steps =-.