Thanks to @WendyMaynard for her question!
Referenced in this video: Dean Jackson
Hey, this is Laura Roeder and today I’m going to answer a great question I got from Wendy Maynard on Twitter, about managing your time with an Internet business between all the different tasks that you have to do and how I divide up my time. So Wendy asks, “Talk about how you spend your time as an Internet biz in terms of percentage spent on new product creating, email promos, existing programs planning, etcetera.” And then a few people said, yeah answer that one. So, great question Wendy.
Something that has really surprised me about this business model is sometimes I think wow, I have a writing business. I spend so much time writing and so much time creating content which is really writing in one form or another, whether it’s just an outline for me or creating a PowerPoint presentation or whatever it is. There is a lot of writing involved in this business model and as far as how to divvy up your time I really love a concept I learned from Dean Jackson which has been really helpful for me.
Dean talks about dividing your whole business into before, during and after the customer experience because something that I’m always aware of is I don’t want to become one of those businesses that spends so much time on sales, that spends so much time trying to get new customers that they forget their existing customers and their existing community. It’s really easy to go there and it’s really important that I not. So, this before, during and after is a great way to keep your focus divided and make sure that you’re both taking care of current customers as well as bringing in new ones.
So, for my business the before time is basically I do a lot of what’s called content marketing meaning I create videos like this one that give you content or bring you into my world, share my philosophy and all that kind of good stuff. So, for me before are things like making video blogs, writing my newsletter The Dash, all of the marketing efforts.
During are when people are actually in my programs, so I’m always thinking about how can I make that a better experience for them, you know, making the web site easier to navigate, making the video faster to download, writing emails that they will go out as they do the program to help them along the way and make sure that they’re on track.
And then after is really making sure that we have great customer service so that we’re attending to people after they’ve been through a program. What questions they have or getting referral business from them or telling them the next program that they might want to be in.
It’s really kind of – the after I think of it as kind of a combo as marketing activities and the more during like customer service activities. So I don’t have a clear guideline of like percentages of how I spend my time, but making sure that I’m somewhat evenly distributed from the before, during and after activities is really helpful for me. And making sure that I’m not neglecting one area of my business over the others because it’s all equally important. You have to spend time bringing new people in and you also have to spend time making sure that the people that you already have [0:03:09] are having a fantastic experience.
So again that concept came from Dean Jackson. You can Google him. He writes a great blog about real estate marketing. Everything he talks about is real estate but of course you can apply it to any business. So I hope I answered your question Wendy. That’s a little glimpse of how I divide up my time for all the different activities in my business.