So, tell me, why aren’t you doing video?
You have lots of excuses.
The thousands of ideas. The seemingly complex technologies. The lighting and sound and finding a quiet place in your office. The camera choices and the software options and the editing time. The hassles of uploading and hosting. The morass of promotion.
There’s tons of excuses for not doing video.
But those are not the real reason.
You’re not doing videos because you’re afraid of everyone seeing you naked.
On video there’s nothing to hide behind. It’s your verbal stumbles and nervous laughter and futzing with the neckline of your shirt. It’s your face, your wrinkles, the miscombed part in your hair. Your crooked smile and teeth and glasses. Your weird mannerisms. Your messy office.
You’re not doing videos, because video is you.
But let me tell you my secret.
Letting everyone see you naked, in all of your imperfections, is exactly what make video so delicious.
I’m naked in every video I’ve posted online. In all of my dorkyness, everything I would love to improve via diet and exercise and a few intensive sessions with a voice and acting coach. Every bra strap foible, the phone ringing in the background, the fire trucks sirens on the street outside my apartment, the way I keep forgetting my train of thought, the annoying way I play with my hair.
That vulnerability, that being real, that glimpse into who you really are, that is what will endear your audience to you.
Video is the most intimate connection you can have outside of meeting each person face-to-face. As leveraged as online video is, it’s one on one – it’s your viewers, sitting in their homes or offices, by themselves, watching you.
The more real you are, the more yourself, the more you speak your truth and let your idiotness and weirdness and imperfections show, the more your audience will fall in love with you.
So the first step is to just freaking get over being naked and decide to strip it all off – regardless of how you think you look underneath.
Meanwhile – have you done video yet? Why not? What’s holding you back? What questions do you have about online video?
I’d love to hear from you below!