The most important component of your business is YOU.
Most people do pretty well with the technical aspects of setting up a blog, developing a website, creating their email list, and beginning to write informative articles. But there is another component of the success formula that many people are missing or avoiding. And that piece is YOU.
If you aren’t doing something to differentiate your business, you quickly become a commodity. And if your business is a commodity, then you are stuck in a huge dogpile of competitors who basically all look the same to your prospects. You won’t be able to charge a premium price. And you won’t have loyal customers – they’ll simply jump ship at a whim. Yikes! This is not any way to grow your company.
Build a personal brand that is magnetic to your audience
In contrast, anchoring your business around your personal brand will draw people to you, make your business more memorable, and completely differentiate you from your competitors. Your personal brand is what will showcase your unique and authentic self. And when you leverage the brand of YOU, there is no competition.
If you’ve been reading Laura’s blog or attending her amazing Webinars for any amount of time, you’ll know that she is all about Creating Fame. She teaches you how to become famous in your industry and niche. One of Laura’s core concepts is that when you develop a business brand with a clear, passionate vision then a community of fans will rally around you.
So how exactly do you do this?
The first thing is to get really clear on your vision. This is the soul of your brand. I call it your Why. It is the very reason that you do what you do. Your vision always reminds you of where you are going, what you are doing, and why you are doing it. And it will shine through every aspect of your business.
Then begin to write more personal posts on your blog, create videos, give interviews, record podcasts, and share more photographs of your life. Chat informally on Twitter and Facebook. Tell your audience about your successes and your failures. Shout your vision from the rooftops. All of these things will magnetically draw people in to you.
Yes, I know it’s friggin’ scary. I realize that it feels weird to write about why you dance under the full moon and why you hate the color aqua and why you’re scared to launch your next product. I understand that you don’t want to get on video because you’re too old, too young, too boring, too pimply, too awkward, too shy, too brassy, too weird, too whatever your latest story/excuse/fear is yelling inside your head right now.
I get all that. But when you make this leap to fully show up as YOU, you develop a brand that is absolutely unique. People will get really excited about what you are doing. They will spread the word to their friends, they’ll sign up for your services, and they’ll comment on your blog. And best of all – you’ll start having more fun than ever before because you are in absolute alignment with your Why.
Why a personal brand eliminates all of your competition
Remember, you are the only YOU in this whole wide world. Your collection of knowledge, experiences, skills, reading lists and network, are yours. Your audience…your right people want to build a relationship with YOU. They want to learn about YOU. They don’t care about a faceless company…they care about YOU.
So, proudly show your beautiful, brilliant, awesome, unique self with all of your amazing, fabulous, uniquely perfect quirks, imperfections, weird habits, and imperfections. Your audience will fall in love with you. You’ll get noticed by the A-players in your industry. You’ll get interviewed by the media. Oh, and you’ll sell more of your products and services. Authenticity is a great sales tool.
So tell me… What are you doing to build your personal brand? Do you have any strategies you’d like to share with us? And if you’re feeling stuck, do you have any comments or questions? Please share a little about what you’re doing in the comments below…