Valuable content that positions you as an industry leader is the backbone of social media marketing. And today I want to introduce you to a free tool that makes your content easy to share – SlideShare.net
SlideShare is just like YouTube for documents and presentations. It allows you to upload your presentations (from powerpoint, keynote, open office and more) or documents (including microsoft word and PDF documents), tag them, add descriptions, and share them with the world. SlideShare can be really useful for taking your offline marketing materials online – for example you can upload your brochures, case studies, white papers, or articles. You can also share the presentations from any live speaking engagements.
The site is so simple that no tutorial is necessary, you just create an account then hit the “upload’ button at the top of the site. Choose your file, then fill in the appropriate title, tags, category, and description. Remember to use words that would help the search engines find your document!
Overall, my review is that SlideShare is a valuable tool for the small business. It makes sharing marketing materials and presentations much more user-friendly than just having a PDF available for download on your website. PDFs can take a long time to download and require that your visitors have special software, but with SlideShare you can easily embed the materials right on your website.
SlideShare also has the added bonus of the ability to make any document into a “slidecast” by adding an audio file of you talking. You also have the option of inserting a youtube video at any point in your deck. So this tool really goes beyond your standard PDFs and powerpoint slides to turn any small business document into a video.
Like any social site, at the end of the day you want SlideShare driving people back to YOUR site, so don’t forget to include your link in your document’s description.