Of course your website is incredibly clear and easy to use . . . to the person who created it! While you totally understand that “the magic center” is where someone goes to purchase your services, your potential clients may be left scratching their heads.
You want a website that’s eye-catching, easy to use, and gets tons of traffic. And you thought yours was doing the job, but looking at your stats, you know you need to make some changes.
One of the most effective ways to get a wake-up call on the problems in your website is to watch someone actually use it. I can promise you’ll be surprised at where they go and the conclusions that they jump to. Make sure to take off your defensive armor because I have to tell you, this can be an uncomfortable exercise!
I want you to find a local friend or family member and ask them to use your website. The less familiar they are with your site and your business in general the better. Ask them to perform specific tasks and speak aloud their thought process as they do it. Instruct them to do whatever you would want a customer to do on your site, which will be specific to your business. Don’t give them any hints! The whole idea is to see if your website is easy enough to use to complete the task without guidance. Some examples:
- Find the services that I provide
- Find my phone number
- Sign up for my newsletter
- Find the most popular basketball that we sell
- Make an appointment for a free consultation
You can also have them look through each page of your site and give their feedback on what they understand and what they find confusing. Again, remember to put your defenses down – this is valuable information!