You know that videos are The Hot Thing, but they can have a downside as well. When videos are hosted on sites like youtube.com there’s a danger of keeping your audience on youtube instead of your own site – not good!
To combat this, you need to make it super easy for people to get from your videos back to your website. And that’s why you need to make sure that every video on the web contains a link back to your site within the first line of the description. Here’s what I mean.
On youtube, you can insert a clickable link in your video’s description. But most people make the mistake of putting the link at the bottom of the description, and therefore hiding it from most viewers. Look to the right of this video: http://www.youtube.com/watch?v=d7HFWpCIClE. See where it says “More at http://lkrsocialmedia.com/ “? Although it’s not the most genius headline I’ve ever written, it allows the viewer to click over to my site via a link that’s easy to spot.
For comparison, take a look at the sidebar of this video: http://www.youtube.com/watch?v=mzMOwCxBSoc. See how there’s no link? Well there actually IS a link but most people will never get to it because they have to do the work of clicking “more info” in order to see it. Even if they did click the link, it’s buried in a paragraph of text and not easily found.
Now that you understand why it’s important to put your link in the first line, take some time to go through any videos you have on the web and make sure there’s a link to your site in the first line of the description. In youtube you do this by clicking “edit video” from the video page then modifying the content in the “description” box. I recommend that you keep your link to one line, then have at least one blank line before the rest of the description to make your link stand out. This simple action can make an incredible difference in the amount of traffic driven from your videos to your website.