I think it’s safe to say that Social Media is not a fad, right? But there are still many people out there using social media for short term gain. Getting lots of followers who don’t know them, sending friend requests like crazy and posting links all over the place in an attempt to get noticed.
I know you know this isn’t the way to do it, but if you’re getting started with social media, you need to look at it as a long term strategy. Here are 5 tips for long term social media success.
Tip #1. Consistency across Platforms
Whether you’re using twitter, facebook, linked in, or youtube it’s important to stay congruent with your brand’s persona and image across all platforms. This will ensure that you’ll be recognized no matter where you are on the internet.
I know it’s a little tempting to change your Facebook picture once in a while, and it’s ok if you do; but if you do, make sure to update all the other platforms you use.
Tip #2. Establish Relationships with your friends and followers
Social media is suppose to be social; go figure. There’s no magic formula for creating relationships online. Unless you strategically plan out an attack when meeting someone in real life, there’s really not much difference when you meet them online.
As business owners, we tend to want to act professional and detached. This is exactly what our customers don’t want. Be personable, approachable and nice and you’ll do great.
Tip #3. Connect with Leaders in your niche
Social media eliminated most of the degrees of separation between you and someone you look up to. There’s no reason you can’t @reply a leader in your niche; there’s no one stopping you.
Getting interviews, JV collaborations, and full blown partnerships has never been easier. Now, it’s our job to get the confidence and tweet away.
Tip #4. Value First
No one likes being sold to, but everyone likes to buy. This is why everyone looks forward to Black Friday every year (it gives them an excuse to spend obscene amounts of money). But that doesn’t mean people will buy from just anyone.
This is where value comes in. Social Media is a great place to establish yourself as a leader by getting a group of people together and giving them the attention, information and help they need. Facebook has made this super easy with their facebook pages.
If you still don’t have one, go right now and create a page. Add it to you blog or website and start getting “fans” (even though we can’t call them fans anyone). Once you have a group of people interacting on your page, ask them how you can help – they’ll love you for it.
Tip #5. Forget What Everyone Else Is Doing
The hardest part about this online business is minding your own business. We tend to focus on, and even worry about, what other people (our competitors) are doing. The key here is to focus on the people you’re helping.
Not focusing on your friends, fans and followers will probably hurt your brand’s image, so forget about your competitors and get to work building those lasting relationships.
Please share this post with your friends and followers; I’d really appreciate it (I know Laura would, too) – and leave your feedback in the comments section below.