Have you ever heard someone say that social media is hard to track and measure? I’m calling FOUL on that one right here and now!
Social media is easy to track IF you have the right tools and bit.ly is one of the best, most powerful and completely free tools out there.
Bit.ly is a URL shortener (like tinyurl.com) that packs some serious tracking power. When you use bit.ly to shorten a link it not only counts hits to that link but shows referral sources, social media conversations, and even the country your visitors are coming from.
You can use this for your business by strategically using bit.ly to track links that you send to different places. For example, I could create one link to my blog post that I share in The Dash, and a separate link that I share on twitter. I could then easily measure which one got more social media traction such as retweets and facebook likes, as well as comparing overall traffic volume.
Another trick you can try is to see how other people’s links are performing. The next time you see a bit.ly link from one of your competitors or peers on twitter or facebook, copy the url and then add add a + (just a plus symbol) at the end of the url to get the traffic info for that link. It’s a great way to do market research and see what people click on…and what they don’t!
Take a moment right now to sign up for a free account at bit.ly and start making a habit of using it whenever you share a link.