When you’re running your own business, it’s easy to get caught up in the day to day running of it. As time goes by, you evolve, and so does your business.
Unless you set some time aside to work on refreshing what represents your business – like your web site, your communication pieces, and your systems – your business might feel a little neglected. You know, like when you forget to buy your sweetie an anniversary present.
Let’s take a look at how you can show your business some love, and how this will translate to more business, happier clients, and a happier business owner – that’s you!
1. Make your checkout process more enjoyable
When you’re first setting up your online ordering process, it’s more important to have something that works than to spend time figuring out all your options.
Look for ways to make the checkout experience more enjoyable by reducing extra steps, writing heartfelt thank you email responders, and adding visuals to create trust. Tell them exactly what happens after they order: how they can access their product, or book their time.
2. Polish your autoresponder emails
If you have a sequence of emails that orients new subscribers and provides valuable content, it’s a good idea to set aside some time to review them periodically. If don’t yet have one, now’s the perfect time to set it up!
Taking the time to add a little personality to your welcome emails and other autoresponders will really set the tone for new subscribers. It shows you’re serious about your business, and you care about the quality of your communication.
3. Rewrite your about page with customers in mind
Another area that often needs updating is the dreaded “About” page. The problem with the about page is that it’s all about you.
Let me give you a new perspective to write from. Instead of focusing on why you started this business, or what you want out of it, focus on what you want to contribute.
Writing about what you do from the customer’s perspective puts them first, and takes the pressure off you to be perfect. You’re here to help people with your business, so why not make that front and center on your about page?
4. Update copyright dates, and test contact forms
It’s a new year, and unless your web site is built on a system that automatically updates your copyright statements it means you should update your dates! While you’re checking your site for things to refresh, double check that your contact forms are working as expected. You wouldn’t want to miss an email from an interested customer!
5. Add new testimonials
Adding new testimonials to your web site is something that you want to do regularly. You need to reach out to your clients and ask them how it’s going.
Don’t be shy: ask people who bought your products how they’re getting along. It may lead to repeat business if they find themselves needing more help, and it may give you some great testimonial material.
6. Look at your keywords
Look for the keywords that people are using to find your web site in your site stats. This will give you an insight into how people think, and what they’re searching for.
You can then write more in depth follow up articles on these subjects and reach even more people. One article often isn’t enough to answer big complex questions, so creating more content is a great way to increase your search engine traffic and to solve people’s problems.
When you solve someone’s problem, it’s a lot more likely that they will trust you and want to learn more about what else you can do.
7. Look at that part of your business you’ve been avoiding, and fix it
This may be the toughest part of showing your business some love, but it’s the most rewarding.
Here’s what I want you to do: spend some time thinking about the parts of your business you feel the least confident about. It may be that you don’t have a good system in place for bringing in new clients, or that your web site makes you feel ashamed, or that you still haven’t filed your taxes.
Whatever part of your business is subtly, subconsciously bugging you… name it. Think about it without shying away from it, no matter how uncomfortable it feels.
“No problem can stand the assault of sustained thinking.” -Voltaire
If it’s something you can fix right away, do it. You will feel so relieved, your business will most definitely take on an upswing because of it.
If you can’t solve the problem immediately, schedule some time in your calendar to take care of it. It may mean you need to hire some help to get things in order, or that you have to postpone releasing a product because there’s something not quite right with it. Whatever it is, this inconsistency is going to drive you nuts and sabotage your business success unless you take actions to fix it.
Show your business some love, and get some back in return!