What is googling yourself? Don’t worry, it’s nothing naughty! I just mean searching your full name in google to see what comes up. A lot of people seem to feel silly about googling themselves but it’s actually really important to your business! What you find is what potential customers see when they search for you.
Start by going to google.com and searching for your full name “in quotes like this”. Also search for any common mispellings of your name. Take some time to look through what you find – the search will give you a general awareness of what kind of online activity your customers are finding. For example, you might be surprised to find comments you’ve left on other people’s blogs in the search results. If you need more results to boost you higher in the search ranking, you can use what google has already found to guide you in your efforts. If google found it once, they will find it again.
This also can be time to re-evaluate and do damage control – if there’s anything inaccurate or untrue about you, start a conversation with the website owner or leave a civil, respectful comment. If all of the results are about someone different with the same name as you, it’s time to step up your SEO efforts. Even if there’s something you can’t change, it’s good to be aware so that you’re ready to address any issues with potential clients, or do more to differentiate yourself from others with the same name.