As the responsible entrepreneur you are, I know you’ve worked your butt off to ensure that your business has the best possible chance at success.
Killer website design – check!
Creating consistent mind-blowing content – check!
A member of The Dash community – check!
A closet full of clothes that accurately reflect who you are – check…right?
If you weren’t able to answer yes to the last one, then chances are you’re missing out on a very important piece to your business success puzzle. Here’s why.
“when you look good you feel good…”
A major part of being a star entrepreneur is taking care of your biggest asset…YOU!
So if you’ve taken the steps to eat better and get more exercise but you’ve never considered the state of your closet or personal style, then you haven’t really taken a look at the big picture in its entirety. When you look good you feel good, and as the CEO of making your dreams come true inc., it’s important that you feel good. A great outfit can do wonders to your self-esteem and the way you carry yourself. It will make you feel more alive and more in control.
Now, I know that one of the biggest perks about working from home, is that we have the luxury to work from our bed and sometimes even in our underwear, if we wanted. On a cold rainy day, I’m all for that, but to make it a part of your daily routine will definitely decrease your energy level and leave you feeling blah in no time.
“when you feel better we just happen to do better…”
There’s a reason we’re all on the lookout to feel warm & fuzzy all the time… when we feel better we just happen to do better! It’s not just that we get things done; we get them done with more bad-ass-ness than usual!
We feel more confident so we’re more likely to take more risks. We feel more in control so we’re less likely to let a couple of bumps in the road slow us down. We feel more alive so we inject more passion into our writing.
The psychology behind it really is incredible. This is exactly why companies enforce uniform & dress code rules. They understand the type of impact it will have on the performance of their employees, which in turn always affects their customer and ultimately the success of their business.
“…you & your message represent your brand and if you misrepresent yourself you’re misrepresenting your brand.”
Since you’ve most likely centered your business & brand to reflect you, it would only make sense to do the exact same thing with the clothes on your back. Imagine meeting your favorite vegan nutritionist mentor for the first time and seeing him/her in a leather jacket or the latest leather Chanel handbag. You’d be mortified and never trust that person or their business again, right?
There’s a reason why I’ve been hired by companies like Panasonic, Cheerios and Johnson & Johnson in order to help ensure that their image is reflected accurately to their customers. They understand the importance of a strong brand image and the ability to remain consistent with it.
So, what does the way you dress say about you and your business?
I know a lot of us haven’t really ever considered the question, but whether you think about it or not, every time you get dressed, you’re sending a message to the world and to your clients about who you are. So be sure to invest the time, energy and money in it now and be in complete control of your message. Remember, style is not just a luxury people, it’s the visual declaration of who you are in this world!