Cyber world is indeed a magic land that can do wonders for your wholesale business. Unfortunately though, this magic land does not offer you a magic wand that you can wave and turn your business into a success story. However, there are some tried and true marketing techniques and strategies that can help you get more business and increase your business exposure. Both of these things are vital for just about any business, especially the one operating on small scale.
Effective marketing on the web has its perks. One of the biggest advantages of social media marketing is that it helps you save or steer clear of huge costs, which are generally associated with traditional marketing mediums. Most of the techniques and strategies discussed in this post are free of cost, which means they are a ‘must’ for small wholesale businesses.
1. B2B Marketplaces
For starters, it is a good practice to get your business listed in one of those online B2B marketplaces, out there. These websites serve as Yellow Pages for businesses and can prove to be helpful for expanding your business. While some of these B2B networks are free, there are others that may charge a small fee. These platforms are very popular amongst wholesalers who do not want to spend any money.
You might ask if there’s a need to pay for becoming a member when there are free networking platforms available on the internet. That is a very valid question, but it also has an equally simple explanation. Since free platforms do not charge any fee, they do not really care whether or not their listings and members are dependable. Paid services, on the other hand, take due care in making sure that they are featuring only verified, credible, and authentic businesses.
2. Search Engine Optimization:
The Internet is huge, and the only way to find some specific and relevant information is to search via the search engines like Google. Search Engine Optimization (SEO) can help you increase your online visibility to a great extent. Various SEO tools and techniques are used to help you drive more traffic to your website, and helping more and more people find your business.
In order to help people find you on the search engine, you should optimize your wholesale business website and acquire some back links to get on the first page for your targeted keywords. Remember that no one bothers to go beyond the first 10 results. There are various tools and techniques that can be used for this purpose. Bear in mind that these techniques keep on changing since the search engines are constantly working on ways to improve their service. So, you must always try and stay abreast with the changing SEO techniques.
3. Social Networks:
The various social networks on the web are turning out to be the next big force after Google. As per an estimate, Facebook alone has over 600 million active users! The count for Twitter may not be as big but still, getting to the mark of 200 million users is no mean feat. Social networks, such as the ones mentioned above, carry huge marketing potential. With a bit of effort and effective marketing, you can reach out to any number of targeted customers.
The ease with which these social networks provide access to the multitudes, often dupes businesses into thinking that they have got the license to go crazy with the idea of mass advertisement (spamming). Spamming is repulsive and it backfires. Rather than just flooding irrelevant people on such platforms, it is advisable that you engage only targeted or potential customers such as retailers or eBay users. Social networks can prove to be a useful resource for finding partners.
Pay per Click or PPC is a popular form of advertisement on the web. It is widely used for generating traffic and is employed by small and big businesses alike. In a typical PPC program, you will have to bid for your desired keywords and you will have to pay for each visitor who lands on your website by clicking on your ads. There are many platforms offering this service but Google AdWords is easily the most commonly used one. For small businesses, this model can be a bit expensive but if you’ve chosen your keywords wisely, it is definitely worth giving a try.
5. Email Marketing
Email marketing is another, very effective way of engaging your customers. It is an effective method to reach new and old customers alike. Wholesale is a dynamic business where you are constantly offering new products and promotions for your clients. If you have got an opt-in list of subscribers, you can use it to let your customers know about new products and promotions.
By this technique, you can also regain some of your old customers who, for whatever reasons, have stopped purchasing from you.