As a dating & romance coach I love love love teaching women about the art of attraction and seduction. Attracting and seducing your perfect client is actually very similar to dating, and ultimately more about you than them. If done with integrity you will become an irresistible powerhouse in your field. Using these seven tips will captivate a client base that not only gets you giddy but will keep paying you time and time again.
1. I like my clients like I like my men: loyal, faithful, & stable
Never underestimate the need to define your target market audience. I definitely suggest keeping an open mind to the different possibilities of your audience, but I would never omit these 3 super adjectives. I would also include ‘takes action’. Just like in dating, defining what you want will magically weed out many undesirable matches and create space for your ideal client to reach you.
2. Eye contact, smile, mimic body movement, & pace speech patterns
Subtle cues can create feelings of instant connection and understanding. Do note that I said subtle, not forced and certainly not obvious. Also using these techniques can help with any anxiety or nervousness you might feel during client interactions because it gives your body a task that makes you focus on another person. Case in point: I am a southern gal born and raised; when someone who wants me as a client speaks to me with an extreme rate of speed I instinctively become skeptical about our compatibility. If I am skeptical, then of course it will take them longer to establish the needed like, know, and trust factor.
3. Don’t be afraid to turn a client loose if it’s not a good fit
Sometimes no matter what you do a client will not be happy with the services you provide, just like sometimes chemistry never develops between two people. Especially in coaching scenarios, it is important to have some interaction whether it be phone, in person, and or email to gauge your client’s compatibility with you. Even more important is you developing the ability to kindly let your client know that he/she is not good fit. In dating, we will attract the same type of person repeatedly until we are consistent with saying no to the qualities we no longer want in our lives. Attracting your perfect client mates requires the same consistency.
4. Show your personality, especially in your “about page” just as you would in your online dating profile
Let people in a little on what lights you up as person. Tell us what is fun to know about you. Throw out the boring “about me page” and add some flavor. Be confident without cockiness. Be excited about who you are and what you offer. Being a real human is quite attractive & seductive.
5. Let your friends know that you are available for a set up
This may not be a conversation you want to have with a friend, but if you haven’t told your friends the gist of what you do and who you are interested in doing it for, you could be missing out on new business. Just like there are many great dates that start out with “I know somebody”, your friends can be a wonderful liaison for new client connections. Simply letting them know you are interested in taking on more clients will keep you on their mind when a potential match happens. Personally, my best clients almost always come from a friend connection.
6. Don’t pretend to be someone you are not. Be VERY clear on what you enjoy bringing to the table
There are many women these days who work very hard to be the woman who can do it all. Being able to do it all and really enjoy what you do are very different concepts. Doing what you hate is neither attractive nor seductive. If you keep providing something that you loathe to do, you will keep attracting more of the same activity. This will set you up for a boat full of resentment and disgust for your business. Bitter and resentful = major turn off & bad business mojo. You have 3 options when dealing with a piece of your business that you can’t stand: limit it in your offering, outsource it, or eliminate it.
7. The more fun you are having in your business, the more clients will be attracted to what you have to offer
Getting excited about what you provide, thinking outside the box and giving yourself creative license sets you up to have adoring clients. You will enrapture your clients. One of my favorite examples… check out Laura and Marie with Rich, Happy, Hot B-School. Simply irresistible;) So let loose a little. Having fun makes you unforgettable.