I avoided Twitter for 2 years. I wasn’t gonna do it. You couldn’t make me. I don’t care how cool people said it was. I was afraid to get sucked into a vortex of wasted time.
Then one day in April this year, I bit the bullet. I knew it was time. For whatever reason, my fears disappeared. I’d be okay, I surmised.
And within a few short months, I fell in love.
Not because it helps introverts like me easily network without having to go to a networking event.
Not because it forces other people to keep their message concise, 140 characters or less, so I’m not reading dozens of 1000 word blog posts or listening to endless rambling.
And not because it made me feel cool. (It doesn’t.)
I fell in love with Twitter because it simplifies selling. It completely removes the ick factor from selling. It saves me time. And it keeps me focused on building relationships.
How to save time, remove the ick, and stay focused on relationships
Here’s what I’ve done to fall in love with Twitter and simplify selling with social media and how you can do it, too.
1. Set your intention
Ask yourself why you use social media. I don’t mean to go all life-coachey on you, but it’s important to know why you engage in social media. It will help you effectively use your social media time.
2. Set the stage
With your intentions in mind, think about your social media presence in approximate percentages. How often do you want to sell? Mention your free stuff? Share information? Talk about life in general? Those percentages should reflect your overall intention.
3. Do some prep work, just this one time
With your percentages in mind, write a set of standard tweets for your products, services, and free stuff. These would be things that you would repeat regularly. Keep things interesting by using a variety of tweets for the same offer. For example, I tweet 6 times each month about my free idea flight kit, the opt-in for my newsletter, but each tweet is different.
4. Schedule the pitches
Block out one hour each month to schedule your tweets and Facebook posts using a service like HootSuite or Timely.
During your hour, schedule your prewritten tweets to publish throughout the month. Be sure that the number of tweets you schedule for your free and paid offers is within the percentage guidelines you intended.
5. Fill in the gaps
Schedule other tweets and Facebook posts to fill in the gaps of how else you want to use social media, such as inspirational quotes or anything that resonates with your followers. Pepper them in between the sales posts so you’re covered every day of the month, in case you forget to post something one day. This will generate effortless relationship building as people reply to what you have to say–even though you may have posted it a month ago–making it easy for you to complete the relationship connection with a simple reply.
6. Engage daily and repeat monthly
Use your daily Twitter and Facebook checks to talk about what you’re up to, share relevant, recent resources, and continue to build relationships. The selling, however, is done.
Next month, repeat steps 4, 5 and 6.
That’s it. In 1 hour you set yourself up for a month of social media activity that included spreading the word about what you offer and initiating connections with your followers.
Simplifying selling to focus on relationships
When I created this simple process to sell without feeling like I’m selling, I was able to use Twitter in a way that my previously fearful brain never thought possible. I am able to focus on people and avoid a time-sucking vortex. I share my free offers on Twitter without worrying if I’m doing it too much or too little, because it’s all planned out in advance.
When you simplify social media selling, you can focus on building relationships. It doesn’t mean you aren’t in business to make money; we all are. It merely means you are focusing on the relationships, not the selling. Hence, no ick. Like Howard Behar says of his company Starbucks, “It’s not about the coffee. It’s about people.”