More and more small business owners are blogging these days. Which makes sense because it’s such a great tool for your business.
Blogging allows you to do so much more than just sharing news and promoting events. You can use blogging to boost your credibility, create a personal connection with your audience, and answer customer questions and queries more efficiently.
As a small business owner, I love blogging and recommend it for so many reasons.
But, the number one reason I would suggest jumping on the blogging bandwagon is . . . ‘drum roll please’
Search Engine Marketing.
Many small business owners are aware that blogging is good for search engines (and if you didn’t, well, at least you learned something new today). But just publish posts, and go on their merry way, without understanding all the bits and bobs you can use to making your content search friendly.
If you’re not a techie or Internet whiz, no problem. Optimizing your blog isn’t that hard. Keep reading and I’ll teach you all the areas in your blog that you can use to serve juicy bits of content to Google and other search engines.
Blog categories allow you to organize your posts by topic and let your readers easily find the areas that are the most interesting to them. But category names should not be chosen randomly. Whenever possible use relevant keywords to name your categories.
Each blog post can be associated with keywords. Choose keywords that are related to the topic at hand. And, remember to use the same keywords in the content itself.
If you’re using WordPress and your theme does not automatically include an area for keywords and other optimization areas (we’ll be getting in a bit), Laura and I both recommend the free plugin All in One SEO Pack.
This area allows you to include a description of your post. Create the description, using your keywords of course. Are we sensing a theme here, yet?
The title tag area gives you some flexibility to be creative. I often like to create post titles that are fun and interesting. It makes people want to read on, right?
For example, I titled one of my posts – The greedy email collector. What would be the practical, search friendly title for that post? Common email marketing mistakes or something along those lines would do. I can keep my more interesting title on my blog and use the more practical one in the title tag.
For more tips on naming your blog posts and how to blend creativity with practicality, check out this post on writing titles for your blog posts.
Did you know that search engines can read the file names of your photos? If you’re using a photo or two in a post, use a relevant keyword for the file name when you save it to your computer.
Within your each blog post, you have the opportunity to include links to other content in your blog. Whether you’re referencing your product, service, or a topic that you discussed in another blog post, use keyword rich anchor text to create the link. This gives search engines even more information about the content of that page.
Instead of saying: Read more about my services here try a keyword focused text link, such as Read more about my small business accounting services.
Can you see the difference?
Having a blog is an important way to get your business moving up on search rankings. And now you know how to make the most out of search engine optimization.