If you’re like me, you would prefer your blog readers to visit your site each day and read your newest posts! The challenge is that there are thousands (if not millions) of other bloggers that would love to earn your readers’ loyalty, too! How can you compete for their attention?
By building reader loyalty!
Below are some best practices I personally employ on my site to help my readers know that I value them and to encourage returning to my site over and over again.
1. Go to other blogs where your readers hang out! Think about it – if you want loyal readers, why not go to them! If you’re not sure what other blogs your readers follow, ask! Whenever someone comments on a post or you receive an email, write back and say, “Do you have any other blogs that you recommend I check out?” Then, start reading those blogs! Make friends with those bloggers and begin commenting on posts. Their readers will see your site in the comment and visit! Also, that blogger may ask you to write a guest post which will also draw in new traffic!
2. Make it a policy to write everyone back who posts a comment. Now, obviously you can’t do this if your blog starts exploding with traffic, but until then, write a comment back to each reader thanking them for writing in their thoughts! An even better strategy is to keep the conversation going by playing off their comment.
3. Do a video thank-you. These days webcams are cheap and easy to use. Make a short video thanking your readers for their loyalty and ask them to tell a friend. There is no shame in honesty and saying, “I’d really like to find more readers just like you, so please tell your friends about this site!” Since they are already your fans, they will go and advocate for you!
If you employ just these three simple strategies, I promise your audience will feel more connected and will return over and over again to your blog.