Have you ever modeled something that worked for someone else, but then it didn’t work AT ALL for you? You were given a swipe file, promised results, got so excited and then it flopped?
Well, I did…and I ‘effed up big time.
It was the end of the year. I wanted to give my peeps a deal for the holidays, for my Living Wellness Kickstart program, and a bonus to my ICM private library. It was a great deal stuffed with value.
“Okay… so how did you eff up?”
Picture this: a friend had told me about a shiny, new info marketing promotion. 1-2-3-4 emails, say this, do that, tell them this and bingo! You help them out and get your cash.
You know the ones I am talking about. You worked so hard, and did everything they told you… Turns out, it’s just starting to look like another over-promising and under-performing gimmick. Lesson learned.
My followers aren’t so ‘techy’, and they feel totally grossed out if my voice is anything but authentic. They’ll hit that ‘unsubscribe’ button like it’s going out of style. And, in my haste, I ignored it. (First mistake.)
This is where I eff’d up. You’ve been there too, I know you have, and I want you to know that there’s no shame in failure — entrepreneurship has a massive learning curve. Knowing your business, who you’re talking to and how you’re talking to them is golden.
Yes, thank you. May I have another shiny new thing?
We loaded the emails and made the site changes… I was excited. My list had just increased after a couple of teleseminars, so I felt like I was on the right track.
Then the first email blast went. People jumped off my mailing list like it had burst into flames. There were only four sales…and to make it even better, I got a few hate emails.
Time to get radically honest.
Whoa! I had to step back and ask: “What would I have done if I’d gotten those emails from someone else?” I had most definitely brought the wrong vibe to my peeps… but I would find a way to fix it.
You know what I’m talking about here: that moment where you have to pick yourself up from a puddle of disappointment and stop beating yourself up.
Are you guilty of any of this? Can you relate? I see you nodding your head.
How you can save your list and not eff’ up:
1. Don’t just copy stuff to use for your list. Sit with it. Put yourself in their shoes. What are they expecting from you? Is this message in alignment with your brand, message and type of business? Be honest.
2. Own your missteps and be real about it with your peeps. Let them know what happened. Learn your lessons, experiment, and be willing to succeed by not losing yourself. Be honest with them. Get vulnerable. Fail fast, and let it be a failure instead of a mistake (as the brilliant Seth Godin says).
3. Let your contractors, VA’s and anyone who works with you have permission to tell you what they feel. Invite them in to share. Don’t assume they will just tell you. If they feel comfortable speaking up, this will help them stay 100% focused on your biz success.
Last tip and most important. Be willing to laugh it up, and be cynical about that next shiny new thing. By communicating with your list in your own voice, you’ll get loving fans that will feel closer to you when you bare your soul.
When I sent out my post ‘eff up email I went deep… I got a slew of emails in my inbox with such sweet notes and then I got some others who wanted to speak their truth. Best part is, I found a new commitment to my list, not wavering or comprising my soul. You can take a peek here into what your soul wants you to know, so you don’t get snagged by the shiny new things outside yourself.
Curious about the email I sent to my list after the debacle? You can read it right here:
Today is a pretty emotional day for me. It’s the 20th
anniversary of my mother’s passing and we’re headed
to New Orleans for the weekend to get pampered.
Before I go, I REALized I need to get radically honest and
real with you or over the weekend I would not feel 100%.
From time to time I like to experiment and sometimes
I Eff’ Up and need you to call me on my Sh*t.
Because I care what you think + feel if you EVER feel
that that an email, blog post or something I do it gross,
icky or makes you feel like WTF then let me know immediately.
Just hit reply, email me and pour your heart out!
Always know I am dedicated to give you the best I can that is
why I share my bare ass truth and ask you to do the same.