A marketing schedule is crucial for long-term success and consistent results. Put your optimal schedule down on paper then stick to it. A schedule makes you accountable and ensures you are getting enough content and exposure out there. I’m currently leveraging this exact schedule to promote my company BusinessPirate.com
Here are the core activities needed in the weekly marketing schedule:
1-2 emails per week
Email is the #1 medium for ALL online marketers. Use MailChimp or Aweber. The key here is to deliver real value to your email subscribers. Give them free stuff like ebooks or actionable videos. Then give your subscribers a discount off your app or service. Only after you have given your subscribers free and discounted stuff can you ask them to pay full price for your solution.
2 YouTube videos per week
Keep these videos less than 3 minutes. Use Google Keyword Tool to find topics that have potential to rank you on the first page of Goolge. Laura Roeder and others have indicated that traffic coming from YouTube converts 10 times better than random cold traffic. Make sure to create these videos on your YouTube Channel. The more likes, views, and video responses you can get the higher this video will rank on Google. For more info on YouTube videos scope out this video from Laura Roeder here.
One Guest Post or Interview per week
Guests blog posts help with exposure, credibility, and SEO. Write a great piece of content (like this) and pitch it to sites that utilize guest posters. You need to sell yourself and the content in order to get published. Including a short action video along with your guest post will increase the chances that you get published. A video interview is just as good as a guest blog post. Sites like Mixergy.com, TheRiseToTheTop , or IdeaMensch are money video interview candidates.
One give-away per week
Reach out to relevant blogs in your space and see if they would like to do a give-away contest with your app. If you are doing a SaaS product offer to give the blogger 5 One Year subscriptions. Make sure the contest includes both comments and tweets. An example of a contest I did from AppSumo can be seen here. Just copy this format.
2 Blog Posts on your site per week
Use the Google Keyword Tool research to determine blog topics to go after and attempt to rank for. Think about re-purposing content. Write about one of the topics you spoke about in your YouTube videos then include that video in your post. This way you enhance your blog post and don’t have to re-create the wheel. Use basic SEO principles in every blog post.
Tweet and Facebook everyday
Tweet and Facebook early and often. Use Hootsuite and Timely.is to automate your social network marketing. Mention and reach out to customers, friends, and experts on Twitter/Facebook. Twitter is awesome for customer service. Tweets shot out earlier in the day will have better performance and reach. At least 3 tweets and one Facebook update per day.
This schedule will help you in every aspect of your online marketing strategy but it is not perfect. Unbounce did an EPIC Free ebook focused on a 6-month Online Marketing schedule. You get it in exchange for a tweet here.
What did I miss? Please comment below and let me know!