Facebook advertising can be a great complement to your online marketing strategy.
I’m not saying it’s the end-all-be-all, but using it smartly can be game-changing for your small business.
There’s so much great content here on Laura’s site about how to leverage Facebook to grow your business. Everything from creating a page for your business to strategies for engaging your audience.
But what about Facebook ads?
Should you be using them too? Or will you just be throwing away your money?
I feel like they get a bad rap sometimes and tend to be that “thing” behind the curtain that nobody wants to talk about.
I’m going to pull back the curtain and show you 3 simple ways you can be using Facebook ads to grow your small business.
Ad Strategy #1: Promoting Your Business’ Facebook Page
If you’re a regular reader of Laura’s site, you understand the importance of having a Facebook page for your business. If you don’t yet have one, I highly recommend creating one. It’s super easy to do and can do wonders for your business.
Once you have your page, there are a number of ways to promote it, things you can do for free and those you can do with Facebook ads.
Ever hear of a “Facebook Page ad”?
They’re the ads you see in the right column of your Facebook page that tell you to “Like” this or that and usually have the “thumbs-up Like” icon.
Here’s an example:
This type of ad is so effective because all your ideal customer has to do is click the “Like” at the bottom of the ad to become a Fan of your business and start getting your updates. They don’t even leave the page they’re on when they click.
To set up this type of ad, simply click on the “Promote with an ad” text link in the upper right of your business page. This will take you to Facebook’s ad set up page where you can set all the parameters of your ad like headline, ad copy, targeting, etc…
For step-by-step help with creating a Facebook ad campaign, don’t miss the free guide I’ve created: “Make More Money with Facebook Advertising – Your Ultimate Guide to Getting Started with Facebook Ads.”
Ad Strategy #2: Create Word-of-Mouth Promotion for Your Business
Another effective strategy is to use Facebook’s Sponsored Stories ads.
These ads let you promote the actions that people take when they connect with things like your Page, app you’ve created, or event that you’ve set up — all within an ad.
You’ve seen ads like these on your Facebook page, right?
These ads broaden your reach by allowing your fans to help their friends discover your brand and connect with your business.
Thus, the word-of-mouth promotion. You’re more likely to take action if your friend suggests something to you.
Ad Strategy #3: Target Your Ads to Your Ideal Customers
There are over 800 million people (read, potential customers) on Facebook today, more than half of whom are active on the site every day. This number continues to grow and some estimate will reach 1 billion later this year.
In addition to the word-of-mouth promotion opportunities that Facebook ads afford your business, the real beauty lies in the ability to put your ads in front of your exact target audience.
Facebook takes all the info in a person’s personal profile, their status updates, what’s written on people’s Walls, the groups people are part of, etc. and lets you, as a marketer, use it to target your ads.
There are literally thousands of variations of targeting, here are three to get you started:
- “Interest” targeting – target based on what people are interested in (coffee, running, rock climbing, for example).
- “Connections” targeting – allows you to only show your ads to friends of those people who are already Fans of your page.
- Workplace targeting – allows you to show your ads to people who work at a specific business.
Want to advertise your business to customers of your competitors? You have that option.
Want to target people with the same interest as your business within a 10 mile radius of where you’re located or in specific cities? Not a problem.
I’m only scratching the surface here of what’s possible.
Hopefully you can see that smartly leveraging Facebook advertising can be a very effective compliment to your marketing strategy.
From promoting your Facebook page, to choosing from the variety of effective ads available, to the unique and precise targeting that only Facebook gives you. It’s one of the most efficient, cost-effective forms of marketing on the Internet.”
I’d love to know, have you tried Facebook ads? If you have any questions feel free to share them below. I’d love to help.