The frenzy over the online corkboard, Pinterest, has even the most skeptical of social media users addicted.
Remember when Facebook and Google+ were invite only? Currently Pinterest is the same, when you enter the site you will be greated with a box prompting you to request an invite or login.
If requesting an invite via Pinterest, simply enter your name and e-mail and shazam! About a week or so later you should see an invite in your mailbox. Can’t wait a few days for an invite? Check around you in your other social media networks. Someone on your Facebook or Twitter page is bound to have the golden key to Pinterest. Anyone with access to Pinterest can invite you, not just Pinterest themselves.
To join Pinterest you must have either a Twitter or a Facebook account. Once you receive your invite, you can register via Facebook Connect or connect through Twitter. Don’t worry though, you can choose whether or not you’d like your pinterest activity to post to your Twitter or Facebook accounts. You can even hide or show your Pinterest profile from search engines.
Once you have the golden ticket for Pinterest, create your account. Like any other social media site, it’s super important to feature your business name on your profile for maximum exposure. Use your business name as your username, include your business’ website, tell people what your business is about and even upload your logo for your profile picture. Simple SEO can work wonders in social media.
In the description box, think of keywords that your company uses. Here at LKR we often use “entrepreneurs”, “small business” and “social media marketing”.
You may be asking yourself, “So I know how to tweet, I know how to “like”, but how do I “pin”? Pinterest comes with a downloadable “pin it” button for your Internet toolbar. Pinning essentially means that you are putting an image on an online corkboard. Pinterest is a great tool for product based businesses as one can “pin” a product. Since Pinterest is only for images, we will be offering ideas for how service business can make the most of it too in next week’s Tipsy Tuesday.
Stay tuned next week for ways that services business can promote using Pinterest!