Upon writing this Tipsy Tuesday tidbit, my Yahoo! home page announces “President Obama Joins Pinterest.”
Pinterest is gaining increased momentum in the social media world. While the whole concept of “pinning” is only for images, how can a service-based business use it? Or how in the world can President Obama use it for you know, that thing coming up soon…oh yeah, an election.
While we’re not endorsing any sort of political affiliation here, this goes to show Pinterest isn’t only for the product based business. Obama has pinboards such as “Just the facts”, “Obama 2012 in action” and “Faces of change”. He’s not trying to sell Obama waterbottles or products but rather promote his business, or his presidential campaign.
So…how do you pin images if you don’t sell a product?
Post before and after shots or examples of how your business helped a customer.
Ex: You have a landscaping business. Show off that hideous backyard from last month and the new and improved yard after your service.
Run a consulting business? As long as you have an image on the page you’d like to pin, you’re fine. Pin visuals that best highlight your written content
Ex: I made a board of my favorite websites. I either used the photo, logo or another visually appealing image.
Visual content you already have!
Ex: Have silly photos of team members from last year’s company picnic or Christmas party? Share them. People love to see behind-the-scenes of your business and who runs it. You could even take headshots from everyone in the company and make a pinboard of who makes up your company.
Data or infographics
Ex: Did an end of the year survey? Share the results on Pinterest with people. Remember, if this survey is published on your website, this ultimately leads back to your site giving it traffic.
E-books or books
Create a board of your latest book or e-book. Also, include those of others that you admire and look to.
Tip: Make sure any images you are pinning are attractive and visually appealing. Pinterest is all about images and a picture is what catches the eye. If your logo isn’t the hottest thing, do you have a different picture that would catch someone’s attention? (Or maybe it’s time to think about revising your logo.)
All pinned photos require a description up to 500 characters. Join us next week where we’ll get you in the know on the basics of SEO on Pinterest.