I’m sure you’ve heard the clarion call from the blogging bigwigs: make use of video on your website. Not only is the potential for traffic tremendous thanks to YouTube being the second most visited site on the web, but it’s a great way to connect with your audience.
Just one problem: most people aren’t comfortable with the technology or performance aspects of marketing with video.
More and more the technology concerns are being alleviated because cameras are pretty standard on new computers and editing software is more accessible and user-friendly than ever.
The truth is, you don’t need fancy equipment to create compelling videos; you just need to offer valuable content and authentically connect with your audience.
Before I started working with creative entrepreneurs, I spent 10 years as a professional actor. This is where I learned to love the camera, and to let it love up on me. But you don’t have to be an actor to apply effective acting techniques to your marketing videos.
In the video below, I’ll share my 3 favorite tips you can start using today to connect with your audience and boost your on-camera confidence.
Do you have a favorite “comfortable with the camera” tip? Share it in the comments below.