3 Tips to Boost Your Confidence & Look Alive on Video

I’m sure you’ve heard the clarion call from the blogging bigwigs: make use of video on your website. Not only is the potential for traffic tremendous thanks to YouTube being the second most visited site on the web, but it’s a great way to connect with your audience.

Just one problem: most people aren’t comfortable with the technology or performance aspects of marketing with video.

More and more the technology concerns are being alleviated because cameras are pretty standard on new computers and editing software is more accessible and user-friendly than ever.

The truth is, you don’t need fancy equipment to create compelling videos; you just need to offer valuable content and authentically connect with your audience.

Before I started working with creative entrepreneurs, I spent 10 years as a professional actor. This is where I learned to love the camera, and to let it love up on me. But you don’t have to be an actor to apply effective acting techniques to your marketing videos.

In the video below, I’ll share my 3 favorite tips you can start using today to connect with your audience and boost your on-camera confidence.

Do you have a favorite “comfortable with the camera” tip? Share it in the comments below.

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Laura SimmsA biz illuminatrix who hears between the lines, Laura Simms helps creative entrepreneurs discover their unique value & communicate that in a fun & profitable way. Think clarity + service + style = cash. She's the author of Roadmap to Action, the guide that's helped hundreds of creatives learn to work smarter. Laura vlogs weekly from her bird’s egg blue chair at createasfolk.com.

Comments

  1. I really like that tip about talking to your favorite customer. It’s a small shift from the “friend” or “someone you know” mentality, but one that could have HUGE beneficial impact.

    Great video!

    -Mike Mitrovich

  2. Ooo I love this topic, its something I specialize in and coach my clients with. Laura, loved your point 3 – excellent tip! I practice it myself prior to shooting – not only is it emotionally freeing it gets the endorphin’s up, opens and massages the diaphragm, releases any stored tension (face, jaw) and warms up the vocals. From watching and casting 1,000s of people in auditions, where their stress level is high, the moment you get them to laugh, it seems like their defenses drop and their “shell” softens. Resulting with a better performance or delivery and less noticeable tension on-screen.

  3. I remember there’s the option to edit later! If worst comes to worst I can repeat a fluffed line or cut out a moment when I go completely blank. Occasionally I leave a minor glitch in so people can see I’m only human but anything worse never has to be seen by anyone else.

  4. Awesome tips Laura! The one about focusing on the person who will be watching instead of myself was eye opening! Takes the pressure off a little and brings things into perspective as to why I am recording a video to begin with!

  5. Great tips, Laura! I find laughter to be a the best method. It brings me back to my comfort zone – I’m a pretty goofy person and love to make people laugh and carry a light-hearted mood.

    Thanks!

  6. The laughter tip really appeals to me. When I’m doing video, I almost always giggle half way through, at the sheer ridiculously of me talking to my laptop! Laugh first, communicate second. Wonderful advice. Thanks Laura.

  7. I leave little mistakes in all the time. We misspeak in real life! As long as you act like a real person, there’s room for imperfection on video. Far more than in written posts.

  8. “Just enough chaos in the mix…”

    I love it. I try to keep it real when I vlog, and for me that includes intentionally inserting a bit of humor about myself into the video, whether it be spoken or visual. Sounds like you also appreciate the fizzy spark that comes from not taking one’s self so seriously.
    I think other people like it, too. I think it helps them feel like you’re real and approachable.
    Great advice, Laura.

  9. I’ve always liked how comfortable you appear in front of the camera; these are great tips on how to do that. Yay — I will use those in my next video.

    I was a teacher for years, so I’m comfortable speaking & presenting, but translating it to a web camera and short bursts of time is a new skill sub-set. It’s fun, though.

  10. Yes! Tip #3, laugh before you start — for the longest time I hated myself on video, and then I started doing this, and starting the video up with the little crinkle of a true smile does wonders for your enjoyment of what you’re doing, and makes you look more like a real person for people watching.

    Now if I could just get the content to be as good… ;)

  11. Thought of something else: watching videos of other people well-respected in your industry (or even a different industry). You see their attitude, the mistakes they leave in, inadvertently pulling a face… and realise if that’s okay for them it’s going to be fine for you, too.

  12. Some great tips there Laura. I also find writing down the points I want to make helps my confidence. But perhaps that’s coz with people I’m more the “strong, silent type” lol

  13. The post and tips focus on the business owner as the speaker in the video presenting a message about his/her company. But this is just one approach to video. For example, there are cinemagraphs. These video shorts focus on one aspect of the overall image and are a great way to highlight products or services without boring the audience with a long sales pitch.

  14. Have you considered including several social bookmarking links to these sites. At the very least for twitter.