There’s no doubt that Pinterest can be a huge driver of traffic to your website. (Don’t believe us? Check out the amazing case study we mention inside Zero to Pinterest that will have your jaw on the floor!) But, how do you know for certain if Pinterest is generating leads for your business, or is just another enjoyable social media time waster?
There are three questions you need to answer to find out if Pinterest is working as part of your traffic-building marketing strategy:
- Does traffic to your site from Pinterest convert? (Are these peeps sticking around once they get to your site; opting in, and/or reading your blog posts?)
- Are people pinning images from your site? If so, which ones are generating the most pins?
- Are people using the “Pin It” button on your site? (Don’t know what this is, or how to install it? We go over the easy instructions in Zero to Pinterest).
Unless you’re psychic, there’s only one way for sure to find the answers you need: Google Analytics.
Now, looking at charts and graphics might not be everyone’s idea of a party. But, it’s important to see where your website traffic is coming from so that you can focus your marketing efforts! Go Indiana Jones on the data and find your traffic holy grail.
Assuming you already have a Google Analytics account set up and installed on your site, here’s how to dig up the dirt:
This is a super easy way to see at a glance how many site visits came through Pinterest. Go to Traffic Sources, then click on Sources > Referrals Report. If Pinterest.com (or m.pinterest.com – the mobile version of the site) is not listed in your top ten referral sources, then simply search for “Pinterest” using the filter above the table of results.
Custom reports allow you to view specific data points that you are interested in tracking. For Pinterest, it would be helpful to know which pins (pages) on Pinterest are generating the most visits, how long those visitors stay on your site, how many pages on your site they looked at, or whether they left immediately (bounced).
Dashboards provide an excellent overview of your site activity. You can add widgets to your dashboard to track specifics and, when you check your dashboards regularly, you’ll get a good overall idea of how Pinterest is working as a traffic builder.
Key areas to keep an eye on are:
- Daily visits from Pinterest
- How long do users stay on your site
- How many (and which) pages are they looking at
Dashboards will help you quickly understand which content on Pinterest is most resonant with your audience (i.e. they are staying on your site after they click through, they are pinning images from your site, etc.).
Pinterest can be your traffic holy grail, but only if you use it optimally.
To learn how to set up your account and add it to your social media marketing repertoire, make sure to check out our Zero to Pinterest program, free for LKR Social Media Marketer members!