Is this your most pressing question? Does it keep you up at night?
If so, you’re not alone—it’s the most common question my coaching clients and other business owners I talk with have, too. It’s also overwhelmingly a big question on Google—2,240,000 searches per month.
Here are three answers to that infamous question:
1. Be Yourself
Don’t try to be someone you’re not. If you’re a soloprenuer, don’t try to come across as a big business. Drop the “we do this” and “we do that.”
What people really want is to know who you are. There’s nothing worse for me, when I’m trying to discover who’s responsible for a website I’m looking at, and I see that no one’s taking responsibility.
The person is who I want to connect to, not some unknown and unnamed “business” image.
If you don’t know how to be yourself, try this:
- Figure out who you’re writing to. Make it one person. Write down a name, age, place of residence, description of home type, marital status, kids or no kids, political persuasion, income. This is your ideal client.
If this person seems a lot like you, that’s totally common. Often a person will start a business to help other people dealing with the same problems she’s conquered.
- Write down what you want to accomplish in your work with that ideal client you just described. And write down how you’ll work with them. Is it in person, on Skype, on the phone, through online programs? Will you be serious, funny, political, etc?
Practice writing in this style and others you might think about. Which feels most comfortable? That’s your voice!
That’s the voice you’ll use for all your writing and it’ll influence the look in your graphic designs, like your card and your website design.
Being you is key to getting more clients. It’s you they care about. Many other people can solve their problem, but they’re not going to invest time, energy and money unless they resonate with you.
Make sure you’re communicating exactly what you mean to say. Here are some tips on that:
- Have a solid message.
Tell people exactly what you want them to do. And tell them only one main message at a time. One per email. One per web page. One per tweet.
People will respond when you’re clear about what they should do: Click here. Share this post. Forward this email. But if you tell them 3 different things to do in one ezine or blog post, they won’t do any of them. Psychologically, it’s too much to present at once.
- Another communication key is to be sure you’re everywhere. Get your word out into the blogosphere. Make a plan to focus on just a couple platforms at a time and note exactly when you’ll post on each.
- You can also launch. People love to be part of a movement. You can start your movement, what you want to help people with. And launch it. Again, planning is key here.
- A very powerful communication tool is video. One video is often worth 1000 written words. If you’re a little unnerved at the thought of doing video, you can get over that. Experience is one way. Just do it. And there are great video coaches and teachers who can help you, too.
3. Get Help
No one can do everything alone.
If you’re really serious about your business and its success, realize you’ll have to invest some money.
Think about an “old school” business, a brick and mortar business. They have huge start-up costs—rent, buying product to sell, utilities, supplies—it could take more than $40,000 to have a nest egg of 6 months worth of expenses in the bank.
You can start an online business for much less. But not for nothing!
Hiring a VA is often the first action online business owners take when we’re serious. Spending money on a web tech and graphic designer are also necessary costs.
If you’re part of LKR’s Social Media Marketing or if you’ve bought any of LKR’s individual programs, you know education is also a necessary part of business ownership. This kind of help is exactly what you need to move closer to your success.
Once you get the help you need, you’ll be much less overwhelmed and your life will change for the better.
Plus you can accomplish far more than you possibly can on your own.
That includes doing all the things you need to do, particularly marketing, to get more clients.
There are many more areas to consider within each one of these three, being yourself, communicating and getting help.
But begin here and you’ll move further along your path to quickly get more clients and create the business of your dreams.