You’ve got what most people want: work you love.
But doing work you love can come with certain sacrifices. Namely, cash flow.
If you’re like most entrepreneurs I know, the beginning of your business journey was rough, really rough. Like, can-I-really-do-this rough.
Unfortunately, it’s easier to imagine the success than turn that dream into a reality. But it doesn’t mean you shouldn’t try.
In fact, you should try, and keep trying, because I truly believe it’s possible to make a living doing what you love (given that what you love is something other than watching Lost reruns on Netflix).
But “trying” can be tricky. You could “try” all day on Twitter or Facebook and never make a penny. You could “try” to follow all the random advice online about making your business work but not see tangible results.
That’s why I prefer a more practical approach.
Although not fancy or glamorous, this practical approach seems to work. The 3 steps I explain below are a big part of what I did to reach 6 figures in 18 months. They’re the steps I teach my private coaching clients. They’re the steps that get results.
So if you’d like to make a living doing what you love, here’s the practical, yes-it-works approach. You don’t have to “try” to make it work. You just do it.
Step 1: Establish a Solid Foundation
If you’re doing business online, I’m sure you know that you need to have the basics: a website with solid offers (products or services people can pay you for!), a blog, and an email list. These things are pretty obvious, especially if you are hanging out here at LKR Social Media.
They are essential to making money online, but having them doesn’t guarantee you’ll make a single penny.
What you do once you have these things in place is what brings in clients, customers, and cash. The next step in my practical, yes-it-works approach is to be of service.
Step 2: Be of Service
To be of service simply means you offer your genius ideas and advice for free in small doses. This isn’t just about providing great content on your blog. It means going out into the world where your people hang out and helping them there.
Here are some places and ways to start being of service to your target audience.
- Answer questions in Facebook groups
- Host an open Q&A session on your Facebook fan page or on Twitter
- Answer questions on LinkedIn
- Guest post
- Host free calls and share your best stuff
- Leave helpful comments on others’ blog posts (you never know when someone reading those posts may need to hire someone just like you!)
The more you openly and freely you share your expertise with others, the more people will be interested in what you have to sell. They think, “If they’re that amazing giving away free advice, how awesome would they be if I pay them?!”
Being of service consistently brings new clients my way, but the second factor that keeps my client roster full is having an ever-growing email list.
Step 3: Build Your List
You’ve likely heard that building your list is important for creating and sustaining a profitable online business… and it is!
Having a list of people who have given you their email addresses saying, “Yes! I want to hear from you!” means you have a list of people who are interested in what you offer. That means they could potentially buy from you. Yes, it’s that simple.
Once you have a solid business foundation and are out in the world being of service, your top focus should be building your list. Because everything you do to build your list will also bring in new clients and customers. Tweet that!
In fact, I found that once I got my first 1000 subscribers, my business and my income clicked into place. I was making money doing what I loved, and that’s what we all want, right?
The Bottom Line
The reality of creating a profitable, online business is straightforward: build a solid foundation, be of service, and build your list.
You can love your work and make a living doing it. Start with these three steps, and you’ll be well on your way.