Blogging Basics for Beginners: 6 Ground Rules

If the blogosphere seems like totally foreign territory to you, you’re not alone. Countless budding entrepreneurs recognize the benefits of blogging but psyche themselves out before they even start. How many times a week should I post? How do I come up with content? Am I allowed to use other people’s images?

Instead of coming up with a list of unknowns that stop you in your tracks faster than you can say “WordPress,” focus on the positive aspects of blogging instead! It’s a great way to showcase your expertise, share your personality, and interact with your target market.

To help you navigate the blogosphere, there are still some “ground rules” that will enable you to have confidence as you move forward.

  1. Be Yourself – This is key. If you’re not authentic, your audience will sense it, and quickly lose interest. Instead, speak like you. You’re not writing your Master’s Thesis, you’re writing a blog post! Keep it fun, engaging, actionable and write like you speak – don’t try to sound smart. Share your knowledge in a relatable way, and your readers will appreciate your down-to-earth, understandable tone.
  2. Keep it Simple – Don’t overthink it. You don’t have to share every single thing you know about given topic (that’s what your future book will be for), instead share a few key points that are particularly helpful.
  3. Keep it Short – Conciseness is greatly valued. Think about the posts that you gravitate towards, and remember that your readers will likely appreciate the same. Do you like bulleted points, action lists, lots of images? Replicate what pulls you in when you write your own content.
  4. Be Consistent – Write regularly – notice that I didn’t say write daily? Give your readers something they can count on. I recommend posting at least once a week to keep your content fresh and interesting. If you don’t update your blog enough, readers will lose interest when they check back and there’s nothing new to read. But remember, you’re not writing a novel, you’re writing a blog post – an image with a short paragraph can suffice if it gets your point across!
Psssst! Need help planning your content creation schedule? Social Media Marketer has a whole course on content marketing that you might want to check out!
  1. Image credit: seanrnicholson

    Give Credit – Don’t be afraid to borrow ideas, pictures, or even content from time to time. Just be sure to give credit where credit is due. If you use an image from Pinterest or Flickr, provide a link to the source. If you want to share a quote or paragraph from a great article you read, include a link to the original piece. Keep it on the up-and-up, and when in doubt, ask permission! 9 times out of 10, the original poster will thank you for sharing their content with your audience.

  2. Share It – This is essential, especially if you’re a budding entrepreneur. Don’t just let your post sit there, lonely, on your site – share it! Post a link on your Facebook page, tweet it out to your followers, or send it in an email to your contacts. Not everyone is following you as closely as you think, so don’t be afraid to share it in every way you can. Show up where your target market hangs out, and they’ll thank you for it!
Need more actionable advice?
Get your FREE weekly marketing “to-do” list
straight to your inbox every Wednesday:
Cailen Ascher is a yoga entrepreneur and lifestyle blogger. She shares her entrepreneurial advice at www.CALMbiz.com, where you can find social media and business tips for savvy yogis and budding entrepreneurs looking to pursue their passion, expand their reach and grow their business. Get a copy of her FREE Yoga Biz Resume Guidebook here. Enjoy what you read? – sign up for Cailen’s FREE newsletter, like the CALM Biz Facebook Page or follow her on Twitter.