So – you haven’t done a TON of video to market your business.
No welcome video.
No launch videos.
No weekly Q & A.
You like to write your blog posts and present your content via the written word.
But here’s the hitch.
You know…how could you not, that video is a great way to market your business. It’s a great tool to help people get to know you.
But there are so many steps, so much gear you need, it all feels too confusing, overwhelming and impossible.
Not so – it’s time to dip your feet.
It doesn’t matter what’s been stopping you from doing video – the solution is simplicity and homework you can do right away.
3 Videos Anyone Can Create – No Film School Degree Required
Now – you probably know Laura has got video marketing down. If you don’t – check out the videos on the Creating Fame site.
Well, I’ve got 3 types of video that have worked for me too – during launches, to help people get to know me, and in some cases make it difficult to stop getting calls from people who want to work with me.
I know – sounds crazy.
1. The video you do SOMEWHERE ELSE.
You write blog posts and record audio (maybe) … so it doesn’t occur to you that you should or even need to communicate to your nurtured list with through any other medium.
This is where you’re wrong and should consider using the element of surprise, a pattern interrupt – a chance to get out of your normal environment and speak to your audience, potential readers + customers.
Come up with a fun behind the scenes video that somehow tells the story or your perspective on the topic you teach. Think of this video as the “why you do what you do video”.
Outline it like it’s a short film or movie – but really just ask someone you know to follow you around through a few normal scenes in your average day doing what you do.
You don’t even have to speak on the video – have the video follow you around, capturing the moments that you outline in the step above.
Have fun with it – and remember that you are presenting the same material, story, and perspective you are known for – but in a different environment.
I usually write blog posts – but for my last launch I did this.
Now – sure – I actually do have a film school degree, but I won’t lie. I was a little worried when I saw the footage from my trip to the Space Needle. Funny home video – but could this really inspire people to launch? I didn’t think so.
I slapped this video together the day before I released it. I grabbed some royalty free music. And I hoped for the best.
Laura was used to doing videos – but she normally did her videos inside. The first time we shot Creating Fame vids outside – we did them in the Venice canals – with the ducks quacking in the background and my shaky flip cam skills.
People still ask for the link to those old launch videos – even when we’re not launching Creating Fame!
What you need to shoot this video: The only requirement for this video is to change location – if you do blog posts or videos inside, take them outside, to a random unexpected location. That’s it.
And if shooting video freaks you out, you could always take a bunch of still images, process them to look “cooler” in Instagram and then pull them into your computer to edit together into a slide show style video.
Either way – your only job is to get out of your office. Can you do that? Ok good.
2. Create short videos in a series.
Teach simple concepts in short videos. Then – tie them together as a series. Post them on YouTube, link back to your blog.
Optimize your description and embed on your blog – just like we talk about in this month’s video marketing course in Social Media Marketer.
This is possibly the most effective video project I did and I didn’t even finish it – Pilates Teaching Tips.
I plotted out the my videos. Taught one thing in each. Linked back to my site. Shot them in my house – with my webcam. NOTHING FANCY.
To this day – I get weekly requests for pilates classes and also coaching from pilates teachers. Here’s the series now – where I go over some basic business building lessons for new pilates instructors.
Also – because I optimized the descriptions with specific pilates related keywords, I’m still getting traffic from those videos and questions on how I created them.
3. Testimonials as case studies.
The easiest type of video to create is the case study – all you have to do is get some clients on Skype – record your conversation. Ask them where they were before you worked together, took your course, or learned everything they know about x topic from you.
You can use case studies in blog posts, as interviews, podcasts, and even on your sales page during a launch (or for an infoproduct).
Case studies of any kind – video or not – do one major thing for your business, product, service… they provide social proof.
Social proof is your best friend and lets people know you are legit, what you have to offer rocks, and that other people have spent money working with you (so they should too).
Here are a couple of great case studies for Creating Fame and Fearless Launching from a few launches ago – that people LOVED:
Potent tool for your business
Just as systems, tools, and consistency are important in the growth of your business… so is your marketing plan. Your strategy must be well-rounded.
You might think you can do 10 million guest posts, post weekly on your blog, put out a newsletter, and you’re good.
But you can’t leave it at that.
Video is the one area you can stand out – and it’s relatively easy to do. For more detailed advice on how we use video marketing at LKR – see our latest course in Social Media Marketer, Zero to Video Marketing.
Your homework is simple.
1. Make a video.
2. Post it on YouTube.
3. Link it back to your website.
4. Make a blog post on your site with the video embedded.
DOUBLE DARE: Leave a link to a video you make this week in the comments below.