3 Ways to Get Ready for Facebook’s Next Big Change

We’re about to see some major changes from Facebook! Everyone feels different about change, especially ones that can greatly affect our business. But whether we love it or not, these guys decided to dramatically redesign the Facebook News feed.

The good news? Facebook knows what a powerful tool it is for marketers, so it tends to keep us in mind – after all, they want to stay in business too!

The better news? There’s a new focus on images in the News Feed which means more real estate for your brand. Here’s the breakdown:

Less clutter means more focus on content!

Before: If you look at your News Feed now, you’ll notice it’s only about a third of the space of your screen. The rest of the space is taken up by the right and left columns which are full of navigation links and ads.

Soon: The main goal of the redesign was to created a wider and therefore more prominent News Feed. Anything with an image will be bigger and look better than in the current version. That means every time you post a photo, an image, or a video, it’ll make a bigger visual impact. That’s not all: the Sponsored Stories and Promoted Posts that you run with Facebook Ads will be bigger and better as well! More bang for your buck, so you should see better results as well.

Action Plan: Figure out a way to incorporate more and better images into your Facebook content strategy. Images can be a lot of things: photos of your team, inspirational posters, logos, Instagram photos, screenshots, headshots, charts or graphs, or announcements or quotes created with Photoshop or Paint. Go out hunting for ideas by revisiting the pages of the brands you’re a fan of on Facebook.

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Your cover image just got WAY more important.

Before: In the current News Feed, I’ll see the profile photo on your brand’s page if one of my friend’s likes it.

Soon: Your page’s cover image will be front and center, giving you a LOT more pixels to make a lasting impression.

Action Plan: Make sure your cover image represents your business in a beautiful way AND gives people an idea of what they can expect if they visit and like your page.

lkr-newsfeed-cover-image-update

Sub- News Feeds may present a challenge.

Before: Your News Feed is a jumble of posts from friends, Likes, photos, page updates, applications and advertisements in many different forms.

Soon: Users will have the option to choose different News Feeds, including All Friends, the feed with (you guessed it) everything your friends are doing on Facebook. In order to filter to see content from businesses or people they follow, they’ll choose the Following feed. This could be both good or bad. If you’ve got diehard fans who hate missing new company blog posts, for example, they’ll be able to find everything you’ve posted recently by checking out the Following feed. If they’re only interested in what’s going on with the people in their network, they may opt for the All Friends feed. How this will affect advertisers who choose to place ads in the All Friends feed is yet to be seen.

Action Plan: Step up your content creation toute suite! Working harder on offering can’t-miss content could mean the difference between a huge bump in fan-interaction and a loss in brand awareness.

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Still struggling with engagement on Facebook? A business page with posts that have few likes or comments feels a bit like an empty bar; you got to fill it in order to bring in even more passer-bys! Find out how with Zero to Facebook inside Social Media Marketer.

Photos courtesy of Facebook Studios’ A New Look For News Feed

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About Laura Roeder

Laura Roeder is a social media marketing expert who gives businesses of all sizes the tools they need to make their mark on the web. She is the creator of the social media scheduling software Edgar, as well as social media marketing web courses like Creating Fame and Social Brilliant.

Comments

  1. Great update Laura and good to know there’s a greater emphasis on visuals we can use to our advantage as marketers.

  2. Thanks for this – when changes like this happen we need this kind of concise breakdown of what to expect and what to do to keep up!

  3. Great article, Laura. I am definitely going to keep my eye on your site as this rolls out, so keep those tips & trick coming.

  4. Thanks for the post Laura..we are all waiting eagerly for a wider feed. Feed selection does look like a problem though. I think most people will give higher priority to a friends and family feed, and look at the others occasionally.

  5. You have share a great information i agree with you. This is very useful tips. Thanks for share it.

  6. malaika says:

    It appears facebook is saddling up for a paid advertsing frenzy. So if my friends have not selected following feed, the best way to see my content is through sponsored stories or promoted posts. hmm

  7. Looks great, can’t wait for the roll out! I am eager to see if more advertising options will complement the new look…

  8. Thank you for this Laura. Very insightful. When is the BIG change happening though? Hope we will not wait too long! :)

  9. Thanks! Very informative.

  10. Thank you for important information. Looks like even more fun with Facebook coming up!