Is your Facebook page a little . . . . um . . . shall we say “shabby chic”?
Have you ever avoided posting a question on your wall just because it’s just too embarrassing to see silence in response?
Have you ever avoided sending someone to your Facebook page because the amount of likes you have doesn’t quiiite match up to the amount of awesomeness in your business?
Yeah? Any of this sounding familiar?
Then let’s talk about one of the most important Facebook topics – how to get more engagement on your Facebook page.
Quite frankly – what you’re about to read goes against most of the advice you’ve heard about Facebook.
Because when it comes to being engaging, you might want to be a little “unprofessional”. That sounds weird, but it will make total sense in a minute.
If you’ve ever read articles about how to get a higher response rate on Facebook, you’ve likely heard the saaaame old things over and over again –
“Ask interesting questions!”
“Ask for a response!”
But what if you’ve tried that stuff and you’re still getting dead silence?
“Engagement” means getting interaction – likes, comments, posts, etc. And engagement is uber important on Facebook because it determines how likely it is that you’ll show up on someone’s Facebook news feed.
Facebook won’t reveal the exact algorithm for this but it’s safe to say that Facebook puts you in the stream more if you have a high level of interaction on your page. (Kinda makes sense, right?)
To see more engagement you need to shift your thinking a bit – stop thinking about how Facebook benefits you, and start thinking about how it benefits them. (“Them” being your audience, the people who like you on Facebook.)
Let’s step back for a second – why do people visit Facebook?
Why do YOU visit Facebook? I’m guessing it’s for a little break in your day. It’s to have fun, be entertained, or be inspired.
Most businesses are taking Facebook WAY too seriously!
We think we can only post “professional stuff” on our Facebook page. And that’s sort of true, but mostly false.
It’s true because you wouldn’t want to post anything inappropriate or that reflects poorly on your business on Facebook. (We can all agree on that one.)
But it’s totally FALSE to think that you shouldn’t post funny images, inspirational quotes, or entertaining topics on your business’ Facebook page. Here’s your rule on Facebook: post things that your audience will like. That’s it!
Do accountants only enjoy reading information about the tax code? No! They like funny cartoons, they like charming anecdotes, they like words of wisdom. Yes, they also want to hear useful information and news from your business.
But don’t be afraid to entertain.
Don’t be afraid to go a little outside of what everyone else in your industry is doing.
Because guess which updates people are going to “like” on Facebook . . . the ones they actually LIKE! They’re going to leave comments on things that bring up a response – whether it’s a laugh, a question, a smile, or a different point of view.
(And if you still have no idea what to post, grab Zero to Facebook to get access to a list of 50 copy-n-paste Facebook conversation starters.)
So today’s big take-away: to get engagement, be engaging! That means mix up your content – funny, inspiring, thought-provoking, controversial. Remember you don’t need to create all this content yourself, just make a habit of posting interesting stuff that you find around the web to your Facebook page.
For more help with your Facebook strategy, download our FREE Facebook cheat sheets!
By the way – if you’ve learned something, share it!