How many online courses, workshops, products have you purchased in the last 6 months? Most people running business online will probably say 1…but I bet they are hiding the 3 other courses they also purchased.
I know – I’ve got a little info product habit I USED to hide too!
Now – there are many reasons why we do this – why we have the need to buy so many darn courses.
- We want to learn new things
- We respect the person teaching – and know our business will benefit
- We want to see the format and content being taught by our competitors
It’s all about expansion and growth.
But here’s the thing with those concepts – making a purchase doesn’t mean you’re growing.
If you’re anything like me – you probably have several courses that you are still trying to complete and actually apply to your business.
Am I right?
Well – that’s what today’s post is all about:
- How to get the benefit of the courses without having to stress out or make time to actually consume them
- An easy strategy for getting all your courses done and done – AND benefit your entire business
- How to know what to implement and what to toss out – i.e. why it’s okay not to listen
Find the why or save your money
In a recent post about how to make sure you actually benefit from taking an online course, I talk about being really clear on why you’re purchasing something.
Having an intended goal or what you hope to accomplish as a result of your purchase is really important.
So make sure you have a clear why before you purchase any course, workshop or conference ticket.
Reason numero uno NOT TO BUY: because you’re afraid you’re going to miss something.
Seriously – stop playing the “I want to hang out with the cool kids” game. The only person you need to answer to is yourself.
Does the purchase have value that you can apply to your own business? Answer and then proceed if you say yes and can clearly state the why.
How to Tom Sawyer your business education (a little)
This might seem like a bad idea, but stick with me a little bit and I’ll show you how to get the work of learning done.
So – you have this team of experts you work with – maybe 1 person, maybe 4… and you know you want to grow the business.
You see a program that you know can improve a piece of your business, so you decide to buy it and assign it to the person associated with that aspect of your business.
You ask them to schedule time each week to go through the material, take notes on takeaways and what can be applied to your business.
At the end of the program, you go through those takeaways and decide what you want to apply.
You can apply this over and over again.
Let me give you an example: You have a program on Pinterest and you know the value of having a Pinterest strategy. Yet, you have no time to be making pins, trying out new things, or time to go through the material.
So – you assign the program to your assistant and ask simply. Please go through this training and pick out the top actions we can take. They pick the top actions. Send them to you. You pick what you want to do and assign it back to them to apply.
Soon you’re getting traffic to your website from Pinterest, then perhaps subscribers, and perhaps eventually customers.
I’d say that was a good use of your team’s time.
A sweet side effect to making education a priority
Here’s an even sweeter side effect to “assigning” courses and other learning opportunities to your team…. you’re investing in their education and deepening their connection with your company.
Each time you give someone a chance to learn something extra – to grow personally, you’re giving them reason to stay, reason to keep applying everything they learn to your business.
You’re making them better members of your team.
So – next time you’re thinking you don’t have time to go through a program, ask yourself if someone on your team needs the info more than you – and would even be able to take action on what they learn.
Breaking it down + how to toss what you don’t need
So the process is simple.
Make it a “your call” kind of task – where you trust that they’ll the top action items for your business inside the program.
Assign someone on your team to go through the programs you’ve purchased but have not applied. (Get someone else to paint the fence.)
Give them one program at a time. Ask the person to make a list of all the things they think could be implemented and/or that would improve the company in anyway.
Review the list with them together – cross anything off the list that doesn’t fit or will have a marginal effect. Keep the list simple and make sure your current team (even if it’s 1 person) can implement the list within a specific period of time (that you choose).
Schedule each item to be completed by a specific person and specific date.
Track + Review
After all items are complete, make sure to set up some way of tracking or reviewing what has been implemented.
After a month or two you should have some visible or at least trackable results to share with the course creator. Make sure to give them that feedback, so they can feature your company testimonial and to make the product better if it needs that too!
Choose your first course now
Open up a google doc or other blank document – and list out all the courses you’ve purchased in the last 6 months to a year. Even if you’ve gone through them – add them to the list (because you probably haven’t fully implemented what you’ve learned).
Choose the first course you’ll have a team member or VA to review starting this week. Pick one that you’ll be able to see results from or that you know is important to start implementing right away.
Comment below if you’re stuck and don’t know what to choose! Plus – I’d love to know if you’re already doing this or something like this to improve your business.