LinkedIn is one of the most powerful tools in your social media arsenal and yet it’s often overlooked or pushed aside to make room for flashier, more “marketing-friendly” platforms. We leave our profiles to gather dust until the very last moment when we notice it’s terribly out of date but important for an application or a pitch. Then there’s a mad rush to fix up each of the many fields.
Trust me, we’ve all been there.
So let’s take a minute right now and focus on one thing (instead of EVERYTHING) to get your profile in shape and actually generating leads: your headline.
Why is it important to optimize your Linkedin headline? Two reasons:
1. The keywords in your headline will help you show up in more search results; and
2. Your headline is featured just about every time your name is mentioned (like in search results, invitations to connect, and messages to other LinkedIn users).
Now let’s get down to the technical stuff: How can you edit your profile headline?
Sign into Linkedin.
Hover your mouse over Profile and then click on Edit Profile when it drops down.
Click on the mini pencil next to your headline. Your headline is the first line below your name (see screenshot), and immediately above your location and industry.
Plug in your new headline, and click Save.
So how do you write the perfect headline for your profile? It plays a big role in how you appear in search results, so you’ll want to think carefully about the keywords used when someone searches for professionals like you on LinkedIn. If you work in the healthcare industry, make sure your headline has the word “Healthcare” in it. Be specific about what you do, both in your headline as well as in the sections about your experience and skills.
Don’t go crazy thinking about keywords; just go with the language you use when you talk about your work in everyday life. If someone isn’t familiar with your industry, they aren’t going to use jargon in their search for you on LinkedIn, so your headline is not the place for it either. You do, however, want to be specific. Don’t simply say “writer”; get detailed with “copywriter” or “scriptwriter.” You make think that a more general description will help drive more people to your profile, but I guarantee you that people searching LinkedIn for a potential provider or contractor aren’t using such general search terms.
LinkedIn can be a surprisingly great source of leads for your business. Once you improve you chances of appearing in search results with an optimized headline, you’ll see that more people will start to view your profile and invite you to connect. They’re opening the door of communications because they’re interested in you and your business; all you have to do is walk in!