Besides the obvious – always ask for them and reply quickly – how do you get more comments on your blog? You can’t respond to thin air!
Comments are the heart of your blog – it’s where small business owners like you build your community. But no matter how great your posts are, your blog will look like a ghost town without comments, and readers will leave.
(Sadly, a reader that leaves without converting is a lost customer opportunity.)
Since only 1 in 100 people actually leave a comment, I want to show you the best 4.5 (yes, 4.5) ways you can not only kickstart the comment train, but feel like a blogging rockstar because you’re finally getting the recognition you deserve!
So, what are you waiting for? Make sure your coffee’s hot and join me for the next 3 minutes as we learn how to make your comments section hotter than your neighbours red Ferrari.
1. Add Disqus
Disqus is a free commenting plugin that anyone can use with their blog. You can see what it looks like here.
Why will it help you get more comments?
One of the biggest barriers for people to leave comments is the technology associated with it. (If they have to create an account on your blog to share their opinion, you’ll probably lose them). Disqus makes it easy for readers to connect and share, both with you on your blog and other readers on other blogs. Any time you visit a blog that uses Disqus, you’ll see responses to comments you’ve left on other blogs (that also use Disqus) in your Community section. This encourages discussion across the blogosphere, so you’re immediately part of a bigger community and not a lonely blog in the corner.
2. Get a Blog Commenting Buddy
Even if your blog has a comments section, it will be difficult to get someone to break the ice if no one has left an opinion yet. It’s the classic chicken and egg problem. Except this one’s easy to solve – get a blog commenting buddy.
What’s a blog commenting buddy?
Simple – find someone writing a blog in a similar field, and make a commitment to comment on every post they publish, and get that person to do the same for you. It takes less than 3 minutes a post, and guarantees none of your posts will look lonely.
And yes, we’ve even made it easy for you to take action! Go ahead and use the email templates below (personalized, of course) to send to a friend or someone in your industry to ask them to be your blog commenting buddy. Blogging is a community, once you dive in you may be surprised at how supportive other bloggers will be.
3. Forget To Say something
The goal of your post is to create a dialogue. If you cover everything, what’s left for your readers to say?
This is why some bloggers purposely leave out key arguments, as it prompts their readers to jump in and start the conversation. Why not give that a try? The next time you blog, forget to say something and leave a question at the bottom of your post to hinting at what you’ve missed, sparking your readers to respond.
4. Showcase and Reward Top Commenters
Most of us like public recognition, especially other small business owners and bloggers.
A great way to build a community is to showcase and reward people for doing something you want them to do. In your case, publically thank people for commenting on your blog. (LKR Social Media does a great job of this on their sidebar.)
There are a few ways you can do this. You can post a “thank you message” on your social networks or share a section of their comment in quotations (including a link to your post). Disqus makes this easy to do with Twitter, but you can do this for any comment by choosing a section of what your reader said and sharing it on your networks. You can also include a few of your favourite twitter comments at the bottom of your post.
Plus, if you thank someone on Twitter (and use their Twitter handle), there’s a good chance you’ll get a retweet. This is a simple way to increase your social mentions, which can help you grow your online reach and get more readers for your blog. We just started doing this and our readers love it!
Always. Leave. Comments.
This sounds backwards – you’re trying to get comments on your blog, not leave them on other blogs, right? But there’s a reason blogging pros like Darren Rowse (founder of ProBlogger) do this on a regular basis.
By getting in the habit of leaving a comment on every post you read (even if it’s short), you’ll practise writing fast (a valuable skill to cultivate), get your name out there (so you have a higher chance of being recognized), plus you’ll see how other people respond to comments (and can implement these best practises on your blog).
p.s. Curious how you can leave better comments? Check out this resource.
But…no one reads my blog.
While getting comments are great, maybe you’re still nervous about your lack of readership?
Don’t worry, Laura has you covered! Check out her awesome post on How to Reach Hundreds of New Readers with One Blog Post. You can also review one of my favourites, 10 Obvious Ways To Increase Your Readership That You Might Not Be Doing.
So, what are you doing to encourage more comments on your blog?