If you regularly read the LKR blog, then you probably produce and share lots of great content. But have you stopped to think how you can create massive value using your existing content?
One way is to make each post work harder by boosting your conversion rate. So… how do you do this?
Let’s get into it.
1. Hubspot’s Blog Post Opt-ins
The Hubspot team is smart. When you visit their post on social media, their opt-in looks like this:
When you read their case study on non profits, their opt-in looks like this:
Using an opt-in that is related to the content is a fantastic idea and it converts like crazy. Steal it!
2. Neil Patel’s Sidebar Opt-in
Neil Patel is the smartest online marketer around, so why not steal his ideas? Visit his site and you will see loads of resources worth pocketing. His sidebar optin is one of the best in the business.
Here’s what makes Neil’s optins stand out:
The professional design. More credibility equals more conversions!
It’s intriguing. The use of words like free and secret will pique a reader’s curiosity.
It’s absolutely jam packed with benefits.
The physical product images make it look tangible and valuable.
A clear call to action. Neil is positive and action-oriented “Yes, Let’s start the Free Course”
Objections are crushed – 100% privacy, I will never spam you.
3. Copyblogger’s Headlines
Top posts on popular blogs methodically test their headlines. Why not steal their best work? Copyblogger are the experts in content marketing and copywriting – so learn from their top 7 posts:
How to Write Interesting Content for a “Boring” Topic
How to Find More Content Ideas than You’ll Ever be Able to Create
How Google’s PageRank Algorithm Screwed the Online Writer (and What They Did to Fix It)
Seven Ways Writers Can Build Online Authority with Google+
7 Scientifically-Backed Copywriting Tips
13 Timeless Lessons from the Father of Advertising
64 Google+ Content Strategies [Infographic]
Here are some principles you can apply to your headlines:
Make headlines concise and specific – don’t mince words!
Four of the six top post include numbers – numbered list titles convert.
Make bold claims like ‘create interesting content for a boring topic’.
Use powerful and emotive words like ‘screwed’ or ‘scientifically-backed’.
Test two part headlines like ‘Why x happened and how to fix it’.
Brackets work – try [Infographic] or [Free download] or [eBook] on for size.
Fear based headlines will grab your reader’s attention. ‘Am I going to get screwed by Google?’ will catch your reader’s eye.
4. Clay Collins’s Landing Pages
Clay Collins is an authority on landing pages and sells a product called Lead Pages. He makes it very easy to steal his landing pages… well actually he gives them away, so you’re only borrowing.
I downloaded this free template and used it on my site as the link back from a Slideshare presentation, when I typically would have linked back to directly to my homepage.
My conversion rate went from a measly 3% to 68%!
5. My Top Posts Widget
You should show your most popular posts in your sidebar right? Wrong. When you’ve got a visitor on your site, treat them to the content that will most likely get their email address. Otherwise you probably won’t see them again.
Our sidebar widget presents a list of your highest converting blog posts with a post title and small thumbnail. It helps us to funnel more traffic to our highest converting posts – which leads to more subscribers and more customers for our service.
I made it easy for people to steal this idea – I built the plugin and made it available for free!
What have you stolen lately?
I’d love to know what ideas you’ve stolen from experts and incorporated into your own business. Please let me know in the comments below!