Lead generation isn’t exactly a term that gets most people all jazzed to tackle a new day – except for me.
I mean, lately I can’t seem to get enough of this stuff! And what’s better, I’ve stumbled onto some seriously simple but incredibly effective strategies for harnessing the potent power of landing pages.
So naturally, I hit up the behemoth resource that is LKR to share the biggest strategies that are currently having an insane effect on my list building efforts, and most importantly, my business.
Before I dive into the different ways you could be using landing pages to build your list, I’m going to preface this whole post by saying that I am a die-hard convert of the landing page software LeadPages.
I know, you might be thinking, “lead what now?” Allow me to explain.
LeadPages is a lean, mean, lead-generatin’ machine, meaning you can sign up for their service, browse through their wide variety of different templates (all battle-tested for the best conversion rate), choose the one you want, personalize it, plug it into your site, and pimp it out using the following strategies. Simple, yet effective – just the way I like it.
So let’s talk specifics, shall we?
5. Social Media
We are all painfully aware that on a lot of social networks, you only get room in your bio for about one link, and people tend to use it to link to their homepage.
But is that really the best way to use those sacred few characters?
Instead, try linking to a landing page where you tease either your newsletter opt-in, an upcoming webinar, or even a free tutorial series that goes on to promote a program or service you sell.
Trust me, your list building efforts will go so much further when you link to a well-designed landing page with an eye-catching headline and an enticing offer.
You could even take things one step further and personalize your landing pages, so that each one is tailored to greet the audience from whichever social network led them there! (And here you were thinking linking to the homepage was your only option.)
4. Below-the-Post CTAs
After successfully building and managing more than 20 different websites, I can say with complete certainty that including a call-to-action below every blog post – in the form of a link which leads to a landing page – is one of the easiest ways to convert your readers, viewers, or listeners into loyal subscribers.
In fact, it is hands-down my favorite on-site trick for building my email list.
But why does it work?
Well, after someone is done consuming your content, they’re usually looking for something to do next. Sure, you could ask them to leave a comment, but why not get crafty and instead prompt them to sign up to your list?
I mean, pretty much everyone knows that if they are moved enough to leave a comment, they can do so beneath the post. Rather, use that one sweet line after your post is done to ask for a more high-leverage action than just that, and watch your list grow instead!
3. Custom Facebook Tabs
If you have a business, chances are you have a Facebook page.
So let me ask you this: How are you using those little boxes in your top navigation bar? Are you just using them to display your “likes” and photos? If so, you are doing Facebook wrong.
Instead, why not use one of those handy little boxes to build your email list?
Now, I’m going to start sounding like a broken record, but this is another reason LeadPages rocks. It integrates seamlessly into Facebook and allows you to upload your landing page with just a few clicks – and just like that, you’ve revamped your regular old Facebook page into a simple lead-gen tool!
2. Guest Post Bylines
So you got a guest post on an amazing website in your industry that has an audience full of your ideal customers? What are you going to do with that author bio of yours? Link to your homepage?
Pfffft! No way!
Instead, you should be using those 2-3 sweet sentences to entice the reader with a little information about yourself, what you offer, how you can help them, and then – BAM! – a link to your landing page.
And not just any old landing page. Oh no. You’re going to link to a landing page that you’ve built and customized specifically to that audience. That way, they feel as though you’re speaking directly to them, and will be more than happy to fork over their email address for a taste of what you’ve just promised.
Or if you want to get really crazy, you can start experimenting with LeadBoxes!
What is LeadBoxes? It’s a simple embed code that you include in your author bio that pops up within the post the minute someone clicks on it—allowing them to sign up right then and there, without having to leave the page your guest post is on.
Oh snap! It’s list-building madness up in here!
1. YouTube Videos
Now I have to admit, this is easily my newest and most favorite way to use landing pages, because, well, it’s just so simple. If you’re into creating videos for your brand, this is a must-do.
All you need is an image that you drop into the end of every video – one that not only teases your opt-in, but gives the user an area to click on the video screen.
Then, you simply annotate that “clickable” image with YouTube annotations, link to your landing page, and boom! You have just transformed your video from a simple piece of content into a streamlined list builder.
Just make sure that the image is visible for at least 10 seconds before the video ends, or you risk losing that viewer to the many similarly related videos that are sure to pop up.
Et voila! Five simple, effective, and creative ways to use landing pages to amp up your lead generation and convert passive readers, viewers, and listeners into loyal, life-long subscribers!