About Laura Roeder

Laura Roeder is a social media marketing expert who teaches small businesses how to become well-known and claim their brand online. She is the creator of LKR Social Media Marketer and Creating Fame and author of Facebook Fame: The Facebook Marketing Bible For The Small Business.

Old Content Never Stays Buried Long. Here’s What You Can Do About It

Here lies old web content

You ever wonder what happens to your old web content? Like, the kind that you published on a social network you don’t use anymore, or an ancient blog? Because it doesn’t get sent to a farm upstate where it can run and play with lots of other web content. It goes into a GRAVE. And… [Read More]

How to Tag People in Facebook Statuses and Tweets Like a Boss

Tagging people on social

Twitter turned eight years old last month – if it were a kid, it’d be better than me at fractions already! And just like a person, Twitter has changed over the years. It looks different. It acts differently. It wants to get its ears pierced. It has grown. But you know how they say “the… [Read More]

This is What Most Businesses Get Totally Wrong about Social Media

consistency matters

I’m gonna let you in on a little something. I’m going to give you my entire social media marketing strategy, right here, right now, and I’m gonna do it in just two words. Are you ready? Be consistent. “Uh, Laura, that’s cool, but…what?” Okay, okay – I hear you. I’ll elaborate a little bit. Here,… [Read More]

Social Media Marketing Case Study – How I Earned $10,690 in a Week from Facebook Traffic Alone

$10,000 from Facebook alone

When you read about the value of social media marketing, a lot of the arguments for it focus on the intangible things. You read about things like “expanding your reach,” “connecting with your audience,” and “establishing your presence.” And those are all super important things – heck, they’re things I talk about right here! But… [Read More]

How 25 iPods Inspired Me To Take a Wrecking Ball To My Online Course

Why Relaunch?

If you’ve read this blog before, you know what a fan I am of testing things and making changes. I’m basically a mad scientist when it comes to experimenting with business strategy, always poking and prodding and moving things around to see how they react – all I’m missing is a sweet lab coat and… [Read More]

Why the Social Media “Magic Button” is a Big, Fat Lie

Teaching Ramit - LKR Social Media

I hear it all the time. “I don’t understand why social media isn’t doing anything for my business!” “How are these other guys getting so many fans and followers, and why can’t I?” “Maybe social media marketing just isn’t the solution for me.” And since I hear it all the time, you know what that… [Read More]

The 4-Step Process You Can Use to Sell ANYTHING on Social Media

LKR Social Media: How to Make Money on Social Media

How much do you think a “like” or a retweet is really worth? 50 cents? 50 bucks? How about nothing? Face it – unless you’re turning those online fans into actual customers, all that work you’re doing to build up your online community is never going to (literally) pay off. “I hear you, Laura. Now… [Read More]

How Vin Diesel’s Facebook Page Won the Internet – and How You Can Follow His Example

Your brand is so much more than what you sell or what you do. It's who you are.

The other day, I told you all about how to determine which social network is right for your business – and which ones to avoid. Of course, that’s not always an easy pill to swallow, especially when so many people try to tell you that you have to be on every single social network on… [Read More]

The One Question You Need to Answer Before Marketing on Social Media

social media

“Which social network is best for my business?” If you’re asking that question, you’re already doing something right. Why? Because you’ve recognized that you simply can’t be everywhere. Yes, technically your business could be on every social network. But why would you want it to be? There’s a ridiculous amount of information out there about… [Read More]

The 7 Strategies Your Online Team is Missing (And the Tools to Put Them Into Place)

7 strategies for online teams

In 2013 I grew my team from 5 people to 8, spread across 3 countries and 8 time zones. You’d be surprised at how few obstacles we’ve had to deal with,  thanks in big part to some priceless online tools.  Here are 7 techniques I use to manage my virtual team, plus the tools that… [Read More]