About Laura Roeder

Laura Roeder is a social media marketing expert who gives businesses of all sizes the tools they need to make their mark on the web. She is the creator of the social media scheduling software Edgar, as well as social media marketing web courses like Creating Fame and Social Brilliant.

Why Smart People and Popular Brands Get Publicly Shamed on Social Media (and How to Avoid It)

The Social Media Stocks

Think you’re safe from being publicly shamed for a social media faux pas? Tell that to Justine Sacco, whose tweet to only 170 followers launched a firestorm that derailed her career and made her an international pariah. She’s not an outlier, either. From Trevor Noah to Britt McHenry, the social media shame machine is always… [Read More]

Building a Social Fanbase: What You Can Learn from Baskin-Robbins, Aristotle, and Three Important Questions

aristotle

You’re used to people asking questions about you and your business. How do you compare to your competitors? Are you worth the cost? Is your customer service any good? Whether they’re asking you directly or using social media to gather opinions, before people feel confident enough to do business with you, they’re gonna need some answers…. [Read More]

Two Times You Should Give Your Audience What It Wants (And One You Shouldn’t)

Social media on the brain

When you first stop and think about it, following a brand on social media doesn’t make a whole lot of sense. (On that note, you can find Edgar on Twitter right here!) Seriously, though, why do it? You fast-forward through TV commercials. You click YouTube’s “Skip Ad” button literally the second it pops up. Why… [Read More]

Big Brand Trends for Social Customer Service: What You Need to Know

3-31 Social Response Time

Have you heard? The Edgar Blog is home to all kinds of social media strategies, guides, news, and how-to’s! This week, we’re talking about the new industry standards for social media customer service, and how you can learn from what big brands are doing to meet demand – check out this preview, then click on… [Read More]

Recipe of the Day: Whipping Up a Mean Batch of Social Media Updates

3-24 lonely cookie

Have you heard? The Edgar Blog is home to all kinds of social media strategies, guides, news, and how-to’s! This week, we’re talking about how to prepare social media updates in big batches, and how it can make your marketing way more effective – check out this preview, then click on over to the full… [Read More]

Life After B-School: How to Keep Up Your Momentum and Get Over the “Money Stuff” Holding You Back

2-10 Africa

Raise your hand if you hate dealing with money. It’s the worst! Kind of ironic, right? Because for most of us, part of the appeal of becoming an independent entrepreneur is the idea of being in charge of your own money, and finally making what you’re worth…and then we realize just how frustrating that is…. [Read More]

Addressing The “Elephant In The Room” About Marie Forleo’s B-School Program (Plus, B-School Bonus News)

Laura Roeder, Marie Forleo, and Richard Branson

In 2009, I had just moved to LA and was transitioning from being a web designer to my new social media marketing business. I quit web design because I had hit a ceiling – I saw that with my old model, I was putting a cap on how much my business could grow. I was… [Read More]

What It Really Takes To Raise Your Wealth Setpoint To Seven Figures

raisesetpoint

I’m proud to say that I grew my business to the seven-figure mark within five years of starting. To do that you have to be smart, strategic, and willing to take big leaps into the unknown. You also need to examine your underlying beliefs about making money. Throughout my journey to becoming a seven-figure business… [Read More]

How Marie Forleo’s B-School Turned My Idea Into a Seven-Figure Business

How I Used B-School

Ever had an AMAZING business idea, but weren’t sure how to turn it into a reality? It happens ALL. THE. TIME. And it’s not because people don’t have the drive to make it happen, either! It’s because they don’t have the TOOLS. After all, what good is a sports car if you don’t know how… [Read More]

Steal These Strategies: Instagram Marketing Tactics from the World’s Top Brands

Instagram user statistics

Think about how much time you sink into promoting your business on Twitter, and then consider this: Instagram is officially more popular. For real! As of December, Instagram has more monthly active users than Twitter. That’s 300 million users and counting, yo. (Twitter is still around 284 million.) So I’ll say it again: think about… [Read More]