About Laura Roeder

Laura Roeder is a social media marketing expert who gives businesses of all sizes the tools they need to make their mark on the web. She is the creator of the social media scheduling software Edgar, as well as social media marketing web courses like Creating Fame and Social Brilliant.

Facebook’s Next Big Change is Coming – Here’s How to Get Ready Before It’s Too Late

Example of a bad Facebook post

Facebook’s getting ready to lay the smackdown on some Pages this January – and you do NOT want to be one of them. Earlier this month, the network announced some upcoming changes to the types of content it’s going to share from Pages. Long story short? Facebook users aren’t happy with the way the Pages… [Read More]

The New Facebook Change That Officially Killed a Popular Marketing Tactic

RIP Like-gating

One of Facebook’s most popular methods for boosting page likes just got thrown out the window – and if you’re still trying to use it, you’re in for a ruuuude awakening! The practice? Like-gating.   Even if you’ve never used it or even heard the term before, I can almost GUARANTEE you’ve been seeing pages… [Read More]

Someone Figured Out the 5 Reasons People Share Content Online – and You’ll Never Look at Your Audience the Same Again

Shareable Content Venn Diagram

Does this sound familiar? You get a great idea for a piece of content. A blog post, for example. It sounds so awesome, calling it “a piece of content” doesn’t even do it justice. This baby is ART. You pour your heart into it. Spend all morning outlining, all afternoon writing, and all night whipping… [Read More]

Your Quick and Easy Cheat Sheet for Facebook Link Previews

Facebook Link Preview

Alright, guys – you asked for it, and I’m answering! Ever since I wrote this post about the types of social updates Facebook is cracking down on, I’ve been getting AWESOME feedback and questions from all of you out there in Internet Land. On the blog, on social, in emails – I’m still getting tons… [Read More]

Is It Finally Time to Kill Your Facebook Page?

Facebook ad

Facebook can be pretty frustrating. I make no excuses about that. But when do you say enough is enough? Does there come a time when you do what all the trendy thinkpiece writers do and straight up quit? Should you really delete your Facebook page? Spoiler alert: Nah, probably not. So why am I asking,… [Read More]

LinkedIn’s Newest Feature Will Make You Actually Want to Use It

LinkedIn changes

There’s a big difference between being somewhere and actually DOING something while you’re there. You can sit in your office all day and not do anything but cruise blogs and watch Netflix. You can go to the gym, do one or two crunches, and spend the next hour chilling at the juice bar. And you… [Read More]

No Longer an Option: What the 2014 State of Online Testing Report Reveals About Businesses Like Yours

What are marketers testing?

There are lots of things that we know we SHOULD be doing, but we just kinda don’t do them. Like getting your oil changed on time, or flossing twice a day. (Y’all know who you are.) Sometimes, it’s because doing those things doesn’t seem THAT necessary. They kind of fall into that grey area of… [Read More]

Does Everything Happen for a Reason?

Chris and I traveling in Myanmar.

Did you miss the beginning of my big tell-all? Over on the Creating Fame blog, I’ve been spilling big time about the long, weird road that took me from unemployed and clientless to being, you know, the me that’s writing this post! Check out this teaser for the final episode, Epsiode 8, then click on over… [Read More]

What 78% of Big Businesses Can’t Figure Out on Social Media, and Other Surprising Statistics from the 2014 Spredfast/Forrester Report

Social media report

Don’t you always wonder how the other guys do it? You know, the BIG guys. Massive, billion-dollar companies are on social media just like you are – so what’s their game plan? What are their priorities? What do they struggle with? Time to find out! Earlier this year, social marketing company Spredfast commissioned a report… [Read More]

Google Benchmarking: How to Use This New Analytics Tool to Spy on Other Businesses In Your Industry

Google Analytics Benchmarkig

I love arcade games. Pinball machines? Paperboy? Gimme a handful of quarters, and it’s on like Donkey Kong, yo. And you know what’s extra awesome about a lot of those old-school machines? The scoreboard. How awesome is it to get to see how you did compared to everyone else who’s played that game? Because no… [Read More]