LinkedIn’s Newest Feature Will Make You Actually Want to Use It

LinkedIn changes

There’s a big difference between being somewhere and actually DOING something while you’re there. You can sit in your office all day and not do anything but cruise blogs and watch Netflix. You can go to the gym, do one or two crunches, and spend the next hour chilling at the juice bar. And you… [Read More]

No Longer an Option: What the 2014 State of Online Testing Report Reveals About Businesses Like Yours

What are marketers testing?

There are lots of things that we know we SHOULD be doing, but we just kinda don’t do them. Like getting your oil changed on time, or flossing twice a day. (Y’all know who you are.) Sometimes, it’s because doing those things doesn’t seem THAT necessary. They kind of fall into that grey area of… [Read More]

Does Everything Happen for a Reason?

Chris and I traveling in Myanmar.

Did you miss the beginning of my big tell-all? Over on the Creating Fame blog, I’ve been spilling big time about the long, weird road that took me from unemployed and clientless to being, you know, the me that’s writing this post! Check out this teaser for the final episode, Epsiode 8, then click on over… [Read More]

What 78% of Big Businesses Can’t Figure Out on Social Media, and Other Surprising Statistics from the 2014 Spredfast/Forrester Report

Social media report

Don’t you always wonder how the other guys do it? You know, the BIG guys. Massive, billion-dollar companies are on social media just like you are – so what’s their game plan? What are their priorities? What do they struggle with? Time to find out! Earlier this year, social marketing company Spredfast commissioned a report… [Read More]

Google Benchmarking: How to Use This New Analytics Tool to Spy on Other Businesses In Your Industry

Google Analytics Benchmarkig

I love arcade games. Pinball machines? Paperboy? Gimme a handful of quarters, and it’s on like Donkey Kong, yo. And you know what’s extra awesome about a lot of those old-school machines? The scoreboard. How awesome is it to get to see how you did compared to everyone else who’s played that game? Because no… [Read More]

The Embarrassing Truth About How I Really Got Started

Laura-1

Did you miss the beginning of my big tell-all? Over on the Creating Fame blog, I’ve been spilling big time about the long, weird road that took me from unemployed and clientless to being, you know, the me that’s writing this post! Check out this teaser for Episode One, then click on over to the Creating… [Read More]

The 5 Up-And-Coming Social Networks Your Business Should Stop Ignoring

Instagram

Remember 2006? Things were so different, then! George W. Bush was still the president. The very first iPhone hadn’t even come out yet. U2 won album of the year at the Grammys, and now, they literally can’t GIVE an album away without people rolling their eyes. (And you wonder why I’m in love with my… [Read More]

Literally Everything You Could Possibly Need to Know About the New Pinterest Analytics

Pinterest

If Pinterest isn’t already part of your social media strategy, it’s about to be. “Oh, but Pinterest isn’t really right for–” NOPE. Don’t click away just yet. Even if you’re not using Pinterest right now, y’all are gonna wanna check this out. See, it’s been just over 2 years since Pinterest stopped requiring people to… [Read More]

Facebook is Cracking Down Hard on These Types of Updates – So Stop Sharing Them!

Upworthy Click Bait

Sometimes I feel like Jerry Seinfeld over here, standing at the microphone, asking, “And what’s the DEAL with Facebook algorithms!” All through 2014, Facebook’s algorithm changes have been causing serious headaches for pretty much any business trying to keep it together on social media. Reach is up, reach is down. This type of post does… [Read More]

4 Reasons Being Mega Popular on Social Media is NOT Always Best for Your Business

Businesses on social media

Is it just me, or do a lot of business writers seem determined to make social media marketing AS SCARY AS POSSIBLE? I mean, don’t get me wrong – there are obviously things that everyone should know not to do. But still, when you look at the types of articles that get published about businesses… [Read More]