Google Benchmarking: How to Use This New Analytics Tool to Spy on Other Businesses In Your Industry

Google Analytics Benchmarkig

I love arcade games. Pinball machines? Paperboy? Gimme a handful of quarters, and it’s on like Donkey Kong, yo. And you know what’s extra awesome about a lot of those old-school machines? The scoreboard. How awesome is it to get to see how you did compared to everyone else who’s played that game? Because no… [Read More]

The Embarrassing Truth About How I Really Got Started

Laura-1

Did you miss the beginning of my big tell-all? Over on the Creating Fame blog, I’ve been spilling big time about the long, weird road that took me from unemployed and clientless to being, you know, the me that’s writing this post! Check out this teaser for Episode One, then click on over to the Creating… [Read More]

The 5 Up-And-Coming Social Networks Your Business Should Stop Ignoring

Instagram

Remember 2006? Things were so different, then! George W. Bush was still the president. The very first iPhone hadn’t even come out yet. U2 won album of the year at the Grammys, and now, they literally can’t GIVE an album away without people rolling their eyes. (And you wonder why I’m in love with my… [Read More]

Literally Everything You Could Possibly Need to Know About the New Pinterest Analytics

Pinterest

If Pinterest isn’t already part of your social media strategy, it’s about to be. “Oh, but Pinterest isn’t really right for–” NOPE. Don’t click away just yet. Even if you’re not using Pinterest right now, y’all are gonna wanna check this out. See, it’s been just over 2 years since Pinterest stopped requiring people to… [Read More]

Facebook is Cracking Down Hard on These Types of Updates – So Stop Sharing Them!

Upworthy Click Bait

Sometimes I feel like Jerry Seinfeld over here, standing at the microphone, asking, “And what’s the DEAL with Facebook algorithms!” All through 2014, Facebook’s algorithm changes have been causing serious headaches for pretty much any business trying to keep it together on social media. Reach is up, reach is down. This type of post does… [Read More]

4 Reasons Being Mega Popular on Social Media is NOT Always Best for Your Business

Businesses on social media

Is it just me, or do a lot of business writers seem determined to make social media marketing AS SCARY AS POSSIBLE? I mean, don’t get me wrong – there are obviously things that everyone should know not to do. But still, when you look at the types of articles that get published about businesses… [Read More]

Is This Secretly the Reason Your Facebook Reach Has Been Tanking?

Facebook stats

Have you heard the one about alligators living in the sewers beneath New York City? How about the one about people exploding after mixing Pop Rocks and Coke? Or the one where the babysitter was getting creepy phone calls…FROM INSIDE THE HOUSE?? See, urban legends are a ton of fun. They’re juuuust believable enough to… [Read More]

6 Cringeworthy Social Media Automation Mistakes That Will Make Even Your Biggest Fans Roll Their Eyes at You

Analytics

Let’s go back a couple of years. See, a couple of years ago, the whole idea of social media automation was pretty new – and it didn’t necessarily make sense for a ton of people to be jumping on board that bandwagon. Back then, you could manage your company’s social presence basically the same way… [Read More]

Facebook Will Show You Performance Data for Someone Else’s Page – Here’s How to Get It

Pages to Watch

Everybody does a little Facebook stalking from time to time. It’s pretty harmless, right? You spend a couple minutes here and there cruising photos from your coworker’s barbecue, or reading status updates posted by your old high school buddies. A fun little time-waster, that’s all. When it comes to your business, though, it isn’t just… [Read More]

The Quick and Easy Guide to Making Your Twitter Feed Less Crowded Without Unfollowing Anyone

Twitter lists

Is it possible to follow too many people on Twitter? Can you reach a point where the number of people you follow just hits critical mass, and your feed has so many voices in it that all you hear is noise? Well, yeah – you can! And when that happens, keeping up on Twitter doesn’t… [Read More]