“Dark Social” is Responsible for More Content Shares Than Every Social Network Combined – But What Is It?

Dark social compared to other social channels

Everybody wants more Facebook shares. Think of allllll the content that gets shared on Facebook every single day. Super valuable, right? Well, only about 23% of all sharing activity takes place on Facebook. 69% of all sharing activity takes place on Dark Social. Big difference, right? See, the people over at RadiumOne recently released this… [Read More]

How to Make Your Marketing 13 Times More Likely to Succeed, and Other Surprising Stats from 2014

Inbound marketing top ROI in 2014

2014 is coming to a close soon – wanna know how your marketing compared to everyone else’s? Time to find out! Just last month, HubSpot released their 2014 State of Inbound Marketing report – an annual survey of THOUSANDS of marketers that investigates what they did, what worked, what didn’t, and where the trends are… [Read More]

Marketers Are Going to Be Obsessed with Social Communities in 2015 – Here’s Why You Should Be, Too

3 Steps to a Better Online Community

Ever ask yourself why you even have a Facebook page, or a Twitter account? Well, why does any business? Why does any PERSON? When you use social media for marketing, it’s easy to forget that actual USERS don’t think of it that way. That would be like advertisers thinking that people watch TV for the… [Read More]

The Surprisingly Simple Secret to Hooking More Devoted Blog Readers

Understand Your Readers

It’s tough. When you spend hours crafting a blog post with great content, helpful tips, and an actionable takeaway, you deserve to get lots of people reading it. But, what happens when you don’t? What happens when no one – or only a handful of people – read it? What do you do? How can… [Read More]

Someone Figured Out the 5 Reasons People Share Content Online – and You’ll Never Look at Your Audience the Same Again

Shareable Content Venn Diagram

Does this sound familiar? You get a great idea for a piece of content. A blog post, for example. It sounds so awesome, calling it “a piece of content” doesn’t even do it justice. This baby is ART. You pour your heart into it. Spend all morning outlining, all afternoon writing, and all night whipping… [Read More]

The Entrepreneur’s Guide to Uncomplicated Editorial Calendars and Business Blogging

Written in Stone

Do you know how to make a Pop Tart? Probably. You probably know that while you can eat them cold, like cavemen did before they invented fire, they’re WAY better if you toast them. But how do you know? Did you see it in a commercial? Did someone tell you to do it? Did you… [Read More]

The Quick and Dirty Cure for Panic Blogging

LKR Social Media - Editorial Calendar

Think back to junior high. (You know, when dinosaurs roamed the Earth.) You had a long day at school, but the night is winding down, you’re watching a VHS your mom rented from Blockbuster, and all of a sudden, it hits you. You have a book report due tomorrow. And you haven’t read past Chapter… [Read More]

5 Things Your Website Must Have to Bring in Leads

Attention grabbing headline

Congratulations, you’ve made it, big shot!  Well, maybe not huge, but big considering where you were a few months ago. You know that driving traffic to your website is key, and now that you’re seeing those page views tick upward, you need to make sure that you’re converting those views into leads. When designing or… [Read More]

5 Ways to Give CPR to Your Dying Blog

emergency vehicle

It’s been nearly 24 hours since you posted and you fear your blog is dead. You haven’t had a single comment; the zero stares at you, mockingly. You think the post was pretty good, you usually get comments, so why is nobody responding this time? If you’ve ever put content out into the world and… [Read More]

Self-Promotion: You’re Doing It Wrong (and it’s costing you money)

Dollars cut into pieces

The number one marketing mistake that I see business owners make is underdoing it. “Underdoing” your marketing means posting one link to your blog post, or sending one email, or tweeting once about your webinar…and that’s it. You never mention it again. Yes, some businesses and people on Twitter and a few friends you have… [Read More]