The Entrepreneur’s Guide to Uncomplicated Editorial Calendars and Business Blogging

Written in Stone

Do you know how to make a Pop Tart? Probably. You probably know that while you can eat them cold, like cavemen did before they invented fire, they’re WAY better if you toast them. But how do you know? Did you see it in a commercial? Did someone tell you to do it? Did you… [Read More]

The Quick and Dirty Cure for Panic Blogging

LKR Social Media - Editorial Calendar

Think back to junior high. (You know, when dinosaurs roamed the Earth.) You had a long day at school, but the night is winding down, you’re watching a VHS your mom rented from Blockbuster, and all of a sudden, it hits you. You have a book report due tomorrow. And you haven’t read past Chapter… [Read More]

5 Things Your Website Must Have to Bring in Leads

Attention grabbing headline

Congratulations, you’ve made it, big shot!  Well, maybe not huge, but big considering where you were a few months ago. You know that driving traffic to your website is key, and now that you’re seeing those page views tick upward, you need to make sure that you’re converting those views into leads. When designing or… [Read More]

5 Ways to Give CPR to Your Dying Blog

emergency vehicle

It’s been nearly 24 hours since you posted and you fear your blog is dead. You haven’t had a single comment; the zero stares at you, mockingly. You think the post was pretty good, you usually get comments, so why is nobody responding this time? If you’ve ever put content out into the world and… [Read More]

Self-Promotion: You’re Doing It Wrong (and it’s costing you money)

Dollars cut into pieces

The number one marketing mistake that I see business owners make is underdoing it. “Underdoing” your marketing means posting one link to your blog post, or sending one email, or tweeting once about your webinar…and that’s it. You never mention it again. Yes, some businesses and people on Twitter and a few friends you have… [Read More]

Make These Small Tweaks To Your Site And Immediately Bump Up Your Opt-In Rate

Watch Derek Halpern of Social Triggers give me the low down on my site. Derek is genius at “knowing what makes people tick online”. Here he gives me the skinny on things I can do better on my site to capture more leads, more sales and make the experience for you, the reader, just plain… [Read More]

How to Reach Hundreds of New Readers with One Blog Post

enter-subject

One of the best ways to get exposure for your business is by appearing as a guest blogger on other people’s blogs. I’ve made it an integral part of my company’s marketing strategy: we want to keep bringing new visitors to our website, some of whom will turn into customers. When another blog can introduce… [Read More]

5 Blogs You’ll Wish We Had Mentioned Sooner

laura-working

I love blogs. Business, travel, lifestyle: you can find every shape of content on the planet with the right link. But I’m just like most of my customers: I need about 15 extra hours every week to stay on top of all the great blog posts constantly being published. So I have to limit myself…. [Read More]

The Secret Source of Your Next 52 Blog Posts

about-lkr

Give me a piece of paper and a pen and I’ll give you 52 ideas for blog posts. I’m not joking! It really is that easy to come up with content ideas. And I’m not talking about what you’ll find in generic lists pulled off the Internet. I’ve already got them all in my head,… [Read More]

Blogging Basics for Beginners: 6 Ground Rules

cailen-ascher

If the blogosphere seems like totally foreign territory to you, you’re not alone. Countless budding entrepreneurs recognize the benefits of blogging but psyche themselves out before they even start. How many times a week should I post? How do I come up with content? Am I allowed to use other people’s images? Instead of coming… [Read More]