No matter how great your work is or how much your clients rave about you, there’s one “gotta do” for your business that might still make you squirm: requesting testimonials. Pulling together rave reviews for your website can be a challenge. Even if your clients are eager to help, writing just isn’t everyone’s strength. So… [Read More]
Naming Your Product or Service in Two Steps
Published on May 24, 2012 by guest author Lauren Forest
Choosing a name for your new product or service can be creative, playful, and rewarding. But it can also be a bit like circling the airport waiting for the plane to land. You’re excited and enthusiastic to get to your new destination so the fun can begin. You can even see the runway in the… [Read More]
Creating Your Facebook Page Username: Easy Tips for Success
Published on May 15, 2012 by
Ever wonder why some of your Facebook friends have those fancy schmancy Facebook URL’s with their name or company name after www.facebook.com? While you got stuck with that booooring (and not useful!) gibberish in your Facebook URL? Creating a custom Facebook URL, or handle, is essential to create and maintain an attractive Facebook and maximize… [Read More]
Supercharging Your Facebook Cover Photo
Published on May 1, 2012 by
Facebook Timeline is hereeee! As Facebook comes out with its latest timeline design, a new cover photo feature emerges too. Along with your profile picture, you can now choose a photo to further represent you and your business. How Do I Upload a Cover Photo? If this is your first time creating a Facebook page,… [Read More]
Is Kim Kardashian Better Than You?
Published on March 26, 2012 by guest author Jason Foneca
I asked that question to shock you, but it holds a seed of truth in it. Kim has succeeded in being famous for what many people write-off as shallow, ‘superficial’ reasons. Maybe you’ve heard them: “Kim’s famous for being beautiful”, “famous for ‘nothing’”, or “famous for being herself”. The implication is that she’s without any… [Read More]
Press Releases Don’t Work, So Try An Approach That Does
Published on January 16, 2012 by guest author Andreea Ayers
It’s exciting to see your product on the glossy pages of a magazine, and provides great brand exposure to new customers. Unfortunately, many entrepreneurs don’t know how to get featured. I used to be one of them, but I’ve learned how to get my products the press they deserve and you can too. Here’s my… [Read More]
The problem with your web designer: why hiring out your site could be your biggest biz mistake
Published on December 1, 2011 by guest author Amanda Aitken
Tell me if this sounds familiar. You’re in the shower, lathering up with your fave shampoo, when suddenly, it hits you like a lightning bolt. A brilliant idea. An idea for a business that’s sure to change the world as we know it (or at least your little corner of it), and that you know… [Read More]
The Sneaky Trick to Score National Press Using your Blog
Published on March 21, 2011 by guest author Melissa Cassera
It happens every day. You peel open the pages of your favorite magazine and “wham!” Your competitor is staring at you from those glossy pages like a smack in the face. So how do YOU score national press coverage just like your competition in magazines, newspapers, radio or TV shows? Hint: it has to do… [Read More]
How to Easily Build a Community of Raving Fans In Your Business
Published on June 7, 2010 by guest author Wendy Maynard
The most important component of your business is YOU. Most people do pretty well with the technical aspects of setting up a blog, developing a website, creating their email list, and beginning to write informative articles. But there is another component of the success formula that many people are missing or avoiding. And that piece… [Read More]
If people think you’re strange, they’re right
Published on April 30, 2010 by guest author Johnny B. Truant
I coined an axiom recently. Not many people get to coin axioms, so I’m pretty happy about it. Coining an axiom isn’t as glamorous as coining a phrase, but it does tend to get more long-term sociological respect. I call my axiom “Johnny’s Rule,” and it’s this: If you’re the first person in your group… [Read More]
