Should your Twitter handle be your name or your company’s name? Logo or your face for the picture? Should you speak as your company or yourself? And how exactly does one get clients from Twitter anyway? These questions are especially challenging for the one-man-show who is toeing the line between “business” and “personal”. That’s why… [Read More]
Business Plan. Creative Genius. Rather than being an oxymoron, these two ideas are what can firm up your business foundation and actually give you more creative freedom as an entrepreneur. The truth is that a good business plan and strategy make you more creative – not less. Without a plan, you are stuck being reactive… [Read More]
In this video you’ll learn about… whether or not to promote your business on Twitter how to promote your business on Twitter “rules” of promoting on Twitter How do you promote your business on Twitter? Share your comments below.
“I want to start my own business but I just don’t know what I’m passionate about.” I hear this gripe all the time from my would-be solopreneur clients as they grapple with finding a business they want to pursue. If you’re contemplating starting up a one-man or one-woman shop, chances are you love the idea… [Read More]
As a solopreneur, many of us feel comfortable and even reasonably confident sharing our views with hundreds of people on social media. But take away the computer screen and thrust us out onto a stage in front of real live people, and the majority of solopreneurs come unstuck. Sweaty palms, dry mouth, fuzzy brain –… [Read More]
The Internet is nothing short of amazing. You want to learn about something, anything, and with the power of Google and now Pinterest (yes, I think Pinterest is giving Google a run for it’s money…but that’s for another article) you can learn about nearly anything. This is amazing for the small business or solopreneur. It’s… [Read More]
With only so many hours in the day, and a multitude of competing demands, it can feel like you must make the choice between healthy, wealthy or happy. To have all seems totally unachievable. Fortunately, it is possible. It simply takes making the decision to be all of these, wiping all other options off the… [Read More]
Facebook advertising can be a great complement to your online marketing strategy. I’m not saying it’s the end-all-be-all, but using it smartly can be game-changing for your small business. There’s so much great content here on Laura’s site about how to leverage Facebook to grow your business. Everything from creating a page for your business… [Read More]