Facebook Will Show You Performance Data for Someone Else’s Page – Here’s How to Get It

Pages to Watch

Everybody does a little Facebook stalking from time to time. It’s pretty harmless, right? You spend a couple minutes here and there cruising photos from your coworker’s barbecue, or reading status updates posted by your old high school buddies. A fun little time-waster, that’s all. When it comes to your business, though, it isn’t just… [Read More]

How to Stop Facebook’s New Algorithm Changes from Ruining Your Organic Reach

Facebook being a downer

In case you missed it, Facebook made some huge international headlines late last month – and not in a good way. Basically, the social network revealed that it had manipulated the news feeds of 690,000 users as part of an experiment. They wanted to see if showing people happy stories in their news feeds made… [Read More]

Facebook Photo Tagging And Your Privacy: What You Need to Know to Get It Right

Facebook tagging privacy

Facebook privacy is a tricky thing. On the one hand, you want to make yourself super accessible, so that new friends can find you and you can expand your network. On the other hand, though, you want your privacy – and sometimes, Facebook’s interest in learning about you can be a liiiiittle on the creepy… [Read More]

These 4 Mistakes Are Why You’re Losing Money on Facebook Ads

Facebook ad insights

Facebook ads have been a part of the LKR lead gen strategy for a while now, even before the Organic Reach Massacre of 2013. There’s a reason we put money into this kind of promotion: it lets us reach more small business owners quickly and for relatively little money. In short, Facebook ads can be… [Read More]

How Vin Diesel’s Facebook Page Won the Internet – and How You Can Follow His Example

Your brand is so much more than what you sell or what you do. It's who you are.

The other day, I told you all about how to determine which social network is right for your business – and which ones to avoid. Of course, that’s not always an easy pill to swallow, especially when so many people try to tell you that you have to be on every single social network on… [Read More]

A Guided Tour of Facebook Insights: The Best Time to Post on Facebook

Facebook page insights

What if you decided that this was the year you stopped making guesses about what works for Facebook marketing? Today you’re going to figure out the best times to post on Facebook to maximize the reach and engagement of your posts, as well as clicks through to your site. The best news? Everything you find… [Read More]

What to Say on Social Media – 10 Talk Worthy Topics

Adeah Wetzel

Are you participating with your friends, followers and likes on social media? Okay, I hear the mumbling…”What do I share? Who cares if I am at the car-wash?” Right. I get that a lot. Try using these 10 talk worthy topics on social media (1-2 posts per day for 30 days) and I promise your… [Read More]

Drive Major Traffic With The Only Facebook Ad You’ll Ever Need

Advertise on Facebook (3)

So you want to try out Facebook Ads for your business. Good idea! Facebook ads can help you drive more traffic to your website, get more Page Likes, and increase your brand awareness. I have a secret to share with you: there’s one kind of Facebook ad that can actually do ALL of the above… [Read More]

“Help! There’s Nothing Happening on My Facebook Page.”

facebookengagement

Is your Facebook page a little . . . . um . . . shall we say “shabby chic”? Have you ever avoided posting a question on your wall just because it’s just too embarrassing to see silence in response? Have you ever avoided sending someone to your Facebook page because the amount of likes… [Read More]

Facebook Test-Drives Changes to Get More of Your Money

promote-post

“Why hello there, Facebook! Have you done something different with your hair?” Facebook is not afraid of change. There’s a new News Feed coming that’s supposedly going to rock our visual world. Are you ready for it? The other important news for those looking to get more exposure on Facebook is about their Promoted Posts. Not… [Read More]