Facebook’s Next Big Change is Coming – Here’s How to Get Ready Before It’s Too Late

Example of a bad Facebook post

Facebook’s getting ready to lay the smackdown on some Pages this January – and you do NOT want to be one of them. Earlier this month, the network announced some upcoming changes to the types of content it’s going to share from Pages. Long story short? Facebook users aren’t happy with the way the Pages… [Read More]

The New Facebook Change That Officially Killed a Popular Marketing Tactic

RIP Like-gating

One of Facebook’s most popular methods for boosting page likes just got thrown out the window – and if you’re still trying to use it, you’re in for a ruuuude awakening! The practice? Like-gating.   Even if you’ve never used it or even heard the term before, I can almost GUARANTEE you’ve been seeing pages… [Read More]

Your Quick and Easy Cheat Sheet for Facebook Link Previews

Facebook Link Preview

Alright, guys – you asked for it, and I’m answering! Ever since I wrote this post about the types of social updates Facebook is cracking down on, I’ve been getting AWESOME feedback and questions from all of you out there in Internet Land. On the blog, on social, in emails – I’m still getting tons… [Read More]

Is It Finally Time to Kill Your Facebook Page?

Facebook ad

Facebook can be pretty frustrating. I make no excuses about that. But when do you say enough is enough? Does there come a time when you do what all the trendy thinkpiece writers do and straight up quit? Should you really delete your Facebook page? Spoiler alert: Nah, probably not. So why am I asking,… [Read More]

Facebook is Cracking Down Hard on These Types of Updates – So Stop Sharing Them!

Upworthy Click Bait

Sometimes I feel like Jerry Seinfeld over here, standing at the microphone, asking, “And what’s the DEAL with Facebook algorithms!” All through 2014, Facebook’s algorithm changes have been causing serious headaches for pretty much any business trying to keep it together on social media. Reach is up, reach is down. This type of post does… [Read More]

Is This Secretly the Reason Your Facebook Reach Has Been Tanking?

Facebook stats

Have you heard the one about alligators living in the sewers beneath New York City? How about the one about people exploding after mixing Pop Rocks and Coke? Or the one where the babysitter was getting creepy phone calls…FROM INSIDE THE HOUSE?? See, urban legends are a ton of fun. They’re juuuust believable enough to… [Read More]

Facebook Will Show You Performance Data for Someone Else’s Page – Here’s How to Get It

Pages to Watch

Everybody does a little Facebook stalking from time to time. It’s pretty harmless, right? You spend a couple minutes here and there cruising photos from your coworker’s barbecue, or reading status updates posted by your old high school buddies. A fun little time-waster, that’s all. When it comes to your business, though, it isn’t just… [Read More]

How to Stop Facebook’s New Algorithm Changes from Ruining Your Organic Reach

Facebook being a downer

In case you missed it, Facebook made some huge international headlines late last month – and not in a good way. Basically, the social network revealed that it had manipulated the news feeds of 690,000 users as part of an experiment. They wanted to see if showing people happy stories in their news feeds made… [Read More]

Facebook Photo Tagging And Your Privacy: What You Need to Know to Get It Right

Facebook tagging privacy

Facebook privacy is a tricky thing. On the one hand, you want to make yourself super accessible, so that new friends can find you and you can expand your network. On the other hand, though, you want your privacy – and sometimes, Facebook’s interest in learning about you can be a liiiiittle on the creepy… [Read More]

These 4 Mistakes Are Why You’re Losing Money on Facebook Ads

Facebook ad insights

Facebook ads have been a part of the LKR lead gen strategy for a while now, even before the Organic Reach Massacre of 2013. There’s a reason we put money into this kind of promotion: it lets us reach more small business owners quickly and for relatively little money. In short, Facebook ads can be… [Read More]