How To Bake Social Media Strategy Into Your Next Event


In this post we look at 5 steps to using social media at your events. When marketing your event, the cupcake analogy we use posits that you should look to “bake in” social media, rather than “sprinkle it on” last minute. Simply put, you need to devote resources and time before, during and after to ensure… [Read More]

Filling Your Books With Clients Fast: A New Twist On An Old Strategy

potato twist

Editor’s Note: This post from 2012 was a HUGE hit with our readers, so it’s definitely time to bring it back. Why now? So you can put this strategy into place ASAP and lay the groundwork for an incredibly profitable 2014. Read all the way to the end to learn exactly how I continue to use this strategy to… [Read More]

5 Ways to Give CPR to Your Dying Blog

emergency vehicle

It’s been nearly 24 hours since you posted and you fear your blog is dead. You haven’t had a single comment; the zero stares at you, mockingly. You think the post was pretty good, you usually get comments, so why is nobody responding this time? If you’ve ever put content out into the world and… [Read More]

Here Are Seven Ways For Your Business to Make Money Without You

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If you’re one of those brave souls who quit your day job in order to work full-time on growing your business, you deserve some extra recognition. Why? Because in addition to the security of a steady paycheck, you left behind something else, something perhaps even more precious: Paid vacation days. When you’re building your own… [Read More]

The 5 Most Important Steps to Make Online Marketing Do The Job For You

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We all know that online marketing is important, but far too often I hear business owners talk about it being overwhelming and difficult, or they just have no idea where to start or how to make it really WORK for them. They’ve tried so many strategies and techniques, and nothing seems to get the results… [Read More]

How to Effectively Communicate With Your Team AND Get Things Done


Managing and leading a team can feel overwhelming. This proves to be true when managing someone virtually. Does this scenario sound familiar? You thought you did everything right. You looked for the right people, posted ads online, asked for referrals and finally hired the perfect employee, contractor, agency or service provider. You email your list… [Read More]

Four Mistakes You’re Probably Making When Telling Your Brand Story

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The world is overcrowded with information. We’re wired to tell stories because it’s how we make sense of the world around us. Stories let us distill large, complex ideas and important messages into sticky, memorable pieces that we can carry forward with us in our minds. Telling the right story about you and your business… [Read More]

These 20 Posts From 2013 Will Change The Way You Approach the New Year

top 20 blog posts of 2013

It’s December, and you know that that means… It’s time for the year-in-review post! So let’s take a look back at some of the best content my blog and other blogs put out there for the world to see and benefit from. The Best Tools and Resources We Could Find 1. 30 Online Tools That… [Read More]

5 Ways to Run A Mediocre Business

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I’m not perfect. I wasn’t born knowing how to run a successful business. That’s something I learned over time from trial and error, and from making a lot of mistakes. Now, when I see and talk to small business owners who are trying to build their own million-dollar ventures, I see a lot of those… [Read More]

The Stress-Free Guide to Raising Prices

Customer Satisfaction

You know it’s time. Maybe it’s the frustration you feel when you look at your bank account. Or the brewing resentment when you get on the phone with your clients. Or the realization that you’re really, really good at what you do. Whatever the reason, you know it’s time to raise your rates. But you’re… [Read More]