Back Office Secrets: One Tool to Take Control of Your Inbox (and Your Sanity)

email

It’s every entrepreneur’s worst nightmare. There you are, chugging along with your daily routine – talking to clients, making phone calls, wrapping up paperwork – when suddenly, an email appears in your inbox. And it is not happy to be there. It’s a follow-up from a prospective client who was ready to hire you. She… [Read More]

8 Simple Fixes for Lonely Blog Syndrome

Screen shot 2013-07-08 at 10.06.50 AM

You’ve got a great blog for your business. You figured out where and how to host it, came up with a design, and are actually writing and publishing content that is really interesting for your community. Or at least you THINK it would be be really interesting and useful for your community, but you’re not… [Read More]

The Most Powerful Page on Your Website & How to Supercharge It

about page

Not all web pages are created equal. It might not be fair, but some pages on your site just get more attention than others. This is actually very good news for you (the smart entrepreneur doing her research), because once you know what your visitors are paying attention to, you can use it to grow… [Read More]

The No-More-Excuses Newsletter Checklist

openrate

When working as a freelance web designer, I tried to send out a quality newsletter on a consistent basis. Turns out I was terrible at it. It was so hard to get it done and done well every month, that it ended up causing me much more stress than it was worth. Fast forward to… [Read More]

Visualize Your Analytics: Numbers Can Be Pretty, Too!

0-4

Oh, you don’t love spreadsheets? Looking at your Facebook insights makes your head hurt? If you would rather do anything but track your social media analytics, have no fear math-phobes. There are swanky tools out there made just for us visual learners. Reviewing your analytics can be pretty overwhelming. Once you finally wrap your head… [Read More]

Why All Successful Business Owners are Intuitive

belinda

All successful business owners have these 2 things in common; they are strategic and instinctive. They are biz savvy. They know all the things you need to know to run a successful business. They know how to leverage, how to use social media, how to create and build audiences, how to be engaging, and how… [Read More]

Warning: This Means the End of The Pinterest Time-Suck

lkr-pinterest-convert-account

Have you been dedicating lots of time to Pinterest, pumped up by the sheer volume of visitors it receives each day, but not entirely sure how that investment of your time was paying off? (Confession: at LKR we started paying attention to this social network only in the past year but I’m so glad we… [Read More]

Land Way More Leads with This One Tweak to Your LinkedIn Profile

LinkedIn is one of the most powerful tools in your social media arsenal and yet it’s often overlooked or pushed aside to make room for flashier, more “marketing-friendly” platforms. We leave our profiles to gather dust until the very last moment when we notice it’s terribly out of date but important for an application or… [Read More]

3 Small Ways to Make Big Changes to Your Website and Online Marketing

Kate-8-Small

Creating your own online presence — DIY’ing as I call it — can be a daunting task. For small and single-person businesses, however, keeping things like website design and development in-house isn’t a choice…it’s a necessity. And, for most DIYers, there comes a time when you look at your self-created website and know that it… [Read More]

A Simple Tweak that Will Immediately Increase Your Product/Service Sales

Crazy Vintage Ad 1

For those of you who are moms — Happy Belated Mother’s Day! I’m not a mom yet, but I am in awe of those of you who are moms.  Being a mom is no easy feat!   Last year I spent Mother’s Day with my grandma.  Shortly after that day, she passed away, so I’m grateful… [Read More]