Business Branding and Authenticity: How to “Be Yourself” in Business

being-authentic

When I started my business, one of the most common (and frustrating) pieces of branding advice I saw was “Just be authentic.” This should be straightforward: after all, we just turn up and be ourselves, right? Well, yes… But for most of us, that’s an ongoing challenge. While being authentic is one of the most… [Read More]

Being Present for the Moments that Matter

Photo credit: Catherine Just

In the United States, over half of us regularly check our email during family gatherings. We pack in about 30 hours of (unpaid) overtime at work, every month. And we’re becoming renowned as one of the most “vacation-deprived” nations in the world. Bottom line? We are very, very busy people. Or at least, we think… [Read More]

3 Ways to Get Ready for Facebook’s Next Big Change

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We’re about to see some major changes from Facebook! Everyone feels different about change, especially ones that can greatly affect our business. But whether we love it or not, these guys decided to dramatically redesign the Facebook News feed. The good news? Facebook knows what a powerful tool it is for marketers, so it tends… [Read More]

The Secret to Creating an Amazing Brand That You Can Implement Today

Image credit: Chuck Coker

Every great business deserves great branding and it isn’t something that’s reserved for the big shots. Do you want to know the little secret to great branding? It’s consistency. Consistency in your communication develops trust. And people buy from people they trust. The 5 key areas you can achieve brand consistency are: a clear recognizable… [Read More]

Make Your Website More Profitable in 53 Seconds

Unfortunately, Social Media Marketing is closing down! No need to worry – you can see all of our great products on our shop page. What’s your BIG BANANA? And what on earth does it have to do with your business’s website? Find out in this sneak peak at the soon-to be-released Your Profitable Website course inside… [Read More]

Website Content Strategy in Action: The Creative Brief

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Building your new website can be a daunting experience – and it’s all too easy to lose sight of the plan you started with. It’s important to create a usable, creative brief which can effectively direct your content choices. Here are the key questions to answer before you get started. By answering these, you’ll be… [Read More]

Get More Eyes on Your Launch With These 5 Simple Website Tweaks

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If you’re about to launch something – say a product, program, new service – and you use your website as the main platform to get the word out, you gotta get your site spiffed up. Just like inviting people over to your house for dinner or having a garage sale, there are some must haves… [Read More]

3 Common Google Analytics Mistakes (and how to fix them)

all-fixable

Okay, so you know the power of Google Analytics for your small biz, right? But, the truth is, Google Analytics, the best free traffic-tracking tool on the internet, just isn’t that intuitive for the non-techie. There’s no real manual aimed at guiding you, as a small business owner, through what you need to do to… [Read More]

Back Office Secrets: How to Delegate It Right the First Time, Every Time

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After a decade of working in corporate America and several more as a solo entrepreneur, I’ve realized…. Most people stink at delegating. Especially entrepreneurs. It’s true! We’re used to being in control, we tend to micromanage, and we’re always juggling ten things at once. So even when we hire a smart, capable, and willing assistant,… [Read More]

How To Kickstart Your Next Project And Have It Funded in 30 Days Or Less

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Did you know that these days you can announce your dream project and get others to help fund it in less than a month? Move over angel investors, financiers and bank loans, this is the age of crowdfunding. I deliberately didn’t include it in my last post when I wrote about 5 key trends to… [Read More]