The Secret to Creating an Amazing Brand That You Can Implement Today

Image credit: Chuck Coker

Every great business deserves great branding and it isn’t something that’s reserved for the big shots. Do you want to know the little secret to great branding? It’s consistency. Consistency in your communication develops trust. And people buy from people they trust. The 5 key areas you can achieve brand consistency are: a clear recognizable… [Read More]

Make Your Website More Profitable in 53 Seconds

Unfortunately, Social Media Marketing is closing down! No need to worry – you can see all of our great products on our shop page. What’s your BIG BANANA? And what on earth does it have to do with your business’s website? Find out in this sneak peak at the soon-to be-released Your Profitable Website course inside… [Read More]

Website Content Strategy in Action: The Creative Brief

audience-achieve

Building your new website can be a daunting experience – and it’s all too easy to lose sight of the plan you started with. It’s important to create a usable, creative brief which can effectively direct your content choices. Here are the key questions to answer before you get started. By answering these, you’ll be… [Read More]

Get More Eyes on Your Launch With These 5 Simple Website Tweaks

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If you’re about to launch something – say a product, program, new service – and you use your website as the main platform to get the word out, you gotta get your site spiffed up. Just like inviting people over to your house for dinner or having a garage sale, there are some must haves… [Read More]

3 Common Google Analytics Mistakes (and how to fix them)

all-fixable

Okay, so you know the power of Google Analytics for your small biz, right? But, the truth is, Google Analytics, the best free traffic-tracking tool on the internet, just isn’t that intuitive for the non-techie. There’s no real manual aimed at guiding you, as a small business owner, through what you need to do to… [Read More]

Back Office Secrets: How to Delegate It Right the First Time, Every Time

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After a decade of working in corporate America and several more as a solo entrepreneur, I’ve realized…. Most people stink at delegating. Especially entrepreneurs. It’s true! We’re used to being in control, we tend to micromanage, and we’re always juggling ten things at once. So even when we hire a smart, capable, and willing assistant,… [Read More]

How To Kickstart Your Next Project And Have It Funded in 30 Days Or Less

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Did you know that these days you can announce your dream project and get others to help fund it in less than a month? Move over angel investors, financiers and bank loans, this is the age of crowdfunding. I deliberately didn’t include it in my last post when I wrote about 5 key trends to… [Read More]

Turning Your Natural Talents Into an Online Course Doesn’t Start With You

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Last month, LKR truly worked as a well oiled machine to create our advanced email marketing course… so today I’m taking you inside the making of that course. Editor’s note: we have since shut down Social Media Marketer. But all the advice in this article is still very relevant! You’re going to see what happens when… [Read More]

Feel the Fear…and Promote Your Business Anyway

courage-promote-ourselves

Yes, the title is absolutely a play on the famous book, Feel the Fear…and Do It Anyway. After all, many of us in life are a little anxious when we venture out to do something that scares us, but we do it anyway. In my experiences, however, many creative professionals do not follow that credo… [Read More]

Five Mistakes to Avoid on Pinterest

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Pinterest puts the fun back into social networking, both for business owners and the followers who love them. By simply following a few best practices, you can use your Pinterest boards to win new followers and convert them into customers. When used right, Pinterest can bring you new business, but when used incorrectly, Pinterest can… [Read More]