Upon writing this Tipsy Tuesday tidbit, my Yahoo! home page announces “President Obama Joins Pinterest.” Pinterest is gaining increased momentum in the social media world. While the whole concept of “pinning” is only for images, how can a service-based business use it? Or how in the world can President Obama use it for you know,… [Read More]
You know that feeling when you see something really cool in action and you see in unfold right before you? Last Fall, I had the incredible opportunity of attending Rich, Happy & Hot Live and saw Marie Forleo’s marketing genius at work. She used social media and online marketing so smartly to sell out her… [Read More]
Joining Pinterest The frenzy over the online corkboard, Pinterest, has even the most skeptical of social media users addicted. Remember when Facebook and Google+ were invite only? Currently Pinterest is the same, when you enter the site you will be greated with a box prompting you to request an invite or login. If requesting an… [Read More]
I asked that question to shock you, but it holds a seed of truth in it. Kim has succeeded in being famous for what many people write-off as shallow, ‘superficial’ reasons. Maybe you’ve heard them: “Kim’s famous for being beautiful”, “famous for ‘nothing’”, or “famous for being herself”. The implication is that she’s without any… [Read More]
“I want to start my own business but I just don’t know what I’m passionate about.” I hear this gripe all the time from my would-be solopreneur clients as they grapple with finding a business they want to pursue. If you’re contemplating starting up a one-man or one-woman shop, chances are you love the idea… [Read More]
As a solopreneur, many of us feel comfortable and even reasonably confident sharing our views with hundreds of people on social media. But take away the computer screen and thrust us out onto a stage in front of real live people, and the majority of solopreneurs come unstuck. Sweaty palms, dry mouth, fuzzy brain –… [Read More]
The Internet is nothing short of amazing. You want to learn about something, anything, and with the power of Google and now Pinterest (yes, I think Pinterest is giving Google a run for it’s money…but that’s for another article) you can learn about nearly anything. This is amazing for the small business or solopreneur. It’s… [Read More]
With only so many hours in the day, and a multitude of competing demands, it can feel like you must make the choice between healthy, wealthy or happy. To have all seems totally unachievable. Fortunately, it is possible. It simply takes making the decision to be all of these, wiping all other options off the… [Read More]
Facebook advertising can be a great complement to your online marketing strategy. I’m not saying it’s the end-all-be-all, but using it smartly can be game-changing for your small business. There’s so much great content here on Laura’s site about how to leverage Facebook to grow your business. Everything from creating a page for your business… [Read More]
Has a small child ever asked you, “Where do babies come from?” As an adult, have you ever wondered where do people come up with inventions or ideas for a new business? Well, believe it or not, babies, inventions, and business ideas all come from the same magical place of “conception”. Many conceptions come forth… [Read More]
Stop guessing and start measuring how your website is impacting your business.
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