5 Offline Marketing Tactics for Introverts: How to Put yourself out There Without Feeling “Icky”


Some people have a gift for being able to walk into a room full of strangers and walk out an hour later with two new best friends and at least one new client. It’s an extrovert’s world out there, and we introverts can feel ill-equipped to be heard and make a difference. There are plenty… [Read More]

The 7 Strategies Your Online Team is Missing (And the Tools to Put Them Into Place)

7 strategies for online teams

In 2013 I grew my team from 5 people to 8, spread across 3 countries and 8 time zones. You’d be surprised at how few obstacles we’ve had to deal with,  thanks in big part to some priceless online tools.  Here are 7 techniques I use to manage my virtual team, plus the tools that… [Read More]

How to Use Pinterest to Connect With Your Ideal Client

pinterest quotes

photo credit: VintageAmanda Connection + engagement. That’s the magic combination small business owners are trying to achieve with social media. It’s not enough to have a lot of followers—we know the importance of cultivating a relationship with our potential clients.  We want to show them that we “get” them, that we’re one of them, and that… [Read More]

The 7-Step Formula to Make More Money for Your Biz… Using Content You Already Have


Staying in touch with your audience can feel like running on a treadmill. The more you write, the more you publish, which means the more you feel pressured to write even more so you can give your audience what they’re waiting for. It’s a never-ending cycle. Every time you write something that delights your readers,… [Read More]

Inbox Zero is My #1 Productivity Hack – Here’s the Guide to Getting It Done

inbox zero quote

Here’s a little snippet of an email I recently sent to my team: “I want to get us all back on board the inbox zero train. I honestly believe it’s one of THE most effective things you can do for productivity.” I sent out this email in the middle of one of our busiest times… [Read More]

How Marie Forleo’s B-School Turned My Idea Into a Seven-Figure Business

Marie Forleo and Laura Roeder

Ever had an AMAZING business idea, but weren’t sure how to turn it into a reality? It happens ALL. THE. TIME. And it’s not because people don’t have the drive to make it happen, either! It’s because they don’t have the TOOLS. After all, what good is a sports car if you don’t know how… [Read More]

Addressing The “Elephant In The Room” About Marie Forleo’s B-School Program (Plus, B-School Bonus News)

Laura Roeder and Marie Forleo

In 2009, I had just moved to LA and was transitioning from being a web designer to my new social media marketing business. I quit web design because I had hit a ceiling – I saw that with my old model, I was putting a cap on how much my business could grow. Searching For… [Read More]

What Marie Forleo Is REALLY Like (Five Lessons From Her Former Business Partner)


If you’ve seen all of the B-School videos going around, or if you’ve watched Marie TV you may have wondered what it’s REALLY like to work with Marie Forleo. Well, I would know! Marie and I were business partners from 2010-2011 while we created and launched B-School. In those two years, we went from creating… [Read More]

Building Brand Loyalty on Twitter: What You Can Learn from Jack Reacher, Mindy Kaling, and a Flock of Liberated Chicken


As a consumer, I love Twitter because it gives me access to people and organizations that wouldn’t necessarily be easy to access. One time, my pre-teen crush, Dean Cain, retweeted my confession of love. Another time, a famous astrologer, Susan Miller, gave me personalized financial advice (she told me to watch out last October because… [Read More]

What It Really Takes To Raise Your Wealth Setpoint To Seven Figures

I’m proud to say that I’ve grown my business to the seven-figure mark within five years of starting. To do that you have to be smart, strategic, and willing to take big leaps into the unknown. You also need to examine your underlying beliefs about making money. Throughout my journey to becoming a seven-figure business… [Read More]