How Vin Diesel’s Facebook Page Won the Internet – and How You Can Follow His Example

Your brand is so much more than what you sell or what you do. It's who you are.

The other day, I told you all about how to determine which social network is right for your business – and which ones to avoid. Of course, that’s not always an easy pill to swallow, especially when so many people try to tell you that you have to be on every single social network on… [Read More]

The One Question You Need to Answer Before Marketing on Social Media

social media

“Which social network is best for my business?” If you’re asking that question, you’re already doing something right. Why? Because you’ve recognized that you simply can’t be everywhere. Yes, technically your business could be on every social network. But why would you want it to be? There’s a ridiculous amount of information out there about… [Read More]

Reframing Failure: How to Turn a Flop Into a Success

Pinball paddles

Every entrepreneur has a great idea that flops, myself included. It’s not if or when something flops that matters – it’s what you do next. Some people have little freak-outs. Others dive into a pint of Ben & Jerry’s. A third group calls it quits. The funny thing is that none of those reactions change… [Read More]

5 Offline Marketing Tactics for Introverts: How to Put yourself out There Without Feeling “Icky”

rp_shy-woman-199x300.jpg

Some people have a gift for being able to walk into a room full of strangers and walk out an hour later with two new best friends and at least one new client. It’s an extrovert’s world out there, and we introverts can feel ill-equipped to be heard and make a difference. There are plenty… [Read More]

The 7 Strategies Your Online Team is Missing (And the Tools to Put Them Into Place)

7 strategies for online teams

In 2013 I grew my team from 5 people to 8, spread across 3 countries and 8 time zones. You’d be surprised at how few obstacles we’ve had to deal with,  thanks in big part to some priceless online tools.  Here are 7 techniques I use to manage my virtual team, plus the tools that… [Read More]

How to Use Pinterest to Connect With Your Ideal Client

pinterest quotes

photo credit: VintageAmanda Connection + engagement. That’s the magic combination small business owners are trying to achieve with social media. It’s not enough to have a lot of followers—we know the importance of cultivating a relationship with our potential clients.  We want to show them that we “get” them, that we’re one of them, and that… [Read More]

The 7-Step Formula to Make More Money for Your Biz… Using Content You Already Have

treadmill

Staying in touch with your audience can feel like running on a treadmill. The more you write, the more you publish, which means the more you feel pressured to write even more so you can give your audience what they’re waiting for. It’s a never-ending cycle. Every time you write something that delights your readers,… [Read More]

Inbox Zero is My #1 Productivity Hack – Here’s the Guide to Getting It Done

inbox zero quote

Here’s a little snippet of an email I recently sent to my team: “I want to get us all back on board the inbox zero train. I honestly believe it’s one of THE most effective things you can do for productivity.” I sent out this email in the middle of one of our busiest times… [Read More]

How Marie Forleo’s B-School Turned My Idea Into a Seven-Figure Business

Marie Forleo and Laura Roeder

Ever had an AMAZING business idea, but weren’t sure how to turn it into a reality? It happens ALL. THE. TIME. And it’s not because people don’t have the drive to make it happen, either! It’s because they don’t have the TOOLS. After all, what good is a sports car if you don’t know how… [Read More]

Addressing The “Elephant In The Room” About Marie Forleo’s B-School Program (Plus, B-School Bonus News)

Laura Roeder and Marie Forleo

In 2009, I had just moved to LA and was transitioning from being a web designer to my new social media marketing business. I quit web design because I had hit a ceiling – I saw that with my old model, I was putting a cap on how much my business could grow. Searching For… [Read More]