The 5 Most Important Steps to Make Online Marketing Do The Job For You

Man holding checklist

We all know that online marketing is important, but far too often I hear business owners talk about it being overwhelming and difficult, or they just have no idea where to start or how to make it really WORK for them. They’ve tried so many strategies and techniques, and nothing seems to get the results… [Read More]

How to Effectively Communicate With Your Team AND Get Things Done

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Managing and leading a team can feel overwhelming. This proves to be true when managing someone virtually. Does this scenario sound familiar? You thought you did everything right. You looked for the right people, posted ads online, asked for referrals and finally hired the perfect employee, contractor, agency or service provider. You email your list… [Read More]

Four Mistakes You’re Probably Making When Telling Your Brand Story

Sarah Peck bio picture

The world is overcrowded with information. We’re wired to tell stories because it’s how we make sense of the world around us. Stories let us distill large, complex ideas and important messages into sticky, memorable pieces that we can carry forward with us in our minds. Telling the right story about you and your business… [Read More]

These 20 Posts From 2013 Will Change The Way You Approach the New Year

top 20 blog posts of 2013

It’s December, and you know that that means… It’s time for the year-in-review post! So let’s take a look back at some of the best content my blog and other blogs put out there for the world to see and benefit from. The Best Tools and Resources We Could Find 1. 30 Online Tools That… [Read More]

5 Ways to Run A Mediocre Business

split test example

I’m not perfect. I wasn’t born knowing how to run a successful business. That’s something I learned over time from trial and error, and from making a lot of mistakes. Now, when I see and talk to small business owners who are trying to build their own million-dollar ventures, I see a lot of those… [Read More]

The Stress-Free Guide to Raising Prices

Customer Satisfaction

You know it’s time. Maybe it’s the frustration you feel when you look at your bank account. Or the brewing resentment when you get on the phone with your clients. Or the realization that you’re really, really good at what you do. Whatever the reason, you know it’s time to raise your rates. But you’re… [Read More]

The Super-Beginner’s Guide To A/B Testing

lkr vwo test

A/B testing (aka split testing) is so much cooler than its buzzword-y name sounds. It lets you gain full control over each element of the content you’re putting out there and helps you understand exactly how each of these pieces affect your bottom line. Plus, you start to feel pret-ty smart once you realize you’re… [Read More]

2 Things You Need To Know If You Want to Get More Customers (Without Using Slimy, Sleazy Marketing Tactics)

marketing doesn’t get you clients quote

There’s this big misconception about marketing that I want to expose right now. You see, as entrepreneurs we tend to get caught in this trap of thinking that marketing gets us clients and customers. It doesn’t. I know, that’s crazy talk, right? Well, hold onto your pants and hear me out. The thing is, marketing… [Read More]

What I’ve Learned By Making a Million Dollars Before My 30th Birthday

Laura at UN for empact100 award

Here I am in London again, finally back from a big trip! I say “big” not because of the hours spent on a plane or the number of cities I set foot in. No, what made this trip especially big for me was the reason behind the whole thing: I received an award at the… [Read More]

Why No One’s Buying And How to Change It Today

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Could you use a few more clients or customers? If you’re like most entrepreneurs I know, the answer is a resounding YES! But you may be baffled about how to make it happen. You know there’s many components to finding new customers. In fact, you’ve done a lot of them. You’ve got a great website…. [Read More]