3 Incredibly Simple Ways of Using Social Media to Supercharge Your Content Marketing

Photo credit: Sean MacEntee

Over the past few months, I’ve sold $40,000 worth of my product, iDoneThis, with content marketing alone. For us, content marketing means writing and publishing articles on topics of interest to our potential customers. Because our product helps people track and share what they’re accomplishing at work, our articles are mostly about management, productivity, and… [Read More]

7 Steps To Creating The Perfect Social Media Marketing Strategy For Your Business

SMART Goals

Are you thinking of starting to market your small-business using this thing called “Social Media”? There is no need really to go into whether social media will work for your business or not, because I’m sure that you probably read a million and one articles that prove the importance of social media to businesses of… [Read More]

Selling on Social with Laura Roeder

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Can the social media sites you’re already using produce SALES for your business? After generating hundreds of thousands of dollars from social media, we definitely say yes! BUT you have to know what you’re doing. (And believe me, relentlessly posting hard-sell pitches definitely ain’t it!) Check out the image above – that’s a screenshot from… [Read More]

7 Reputation Management Mistakes Small Businesses Make When They Join Social Media

Photo credit: Tim Geers

They say that an ounce of prevention is worth a pound of cure. So, when a small business just enters the social media arena, some things – such as your company’s online reputation – are much better taken care of upfront. However, when one is busy mapping out their first-ever social media strategy, there are… [Read More]

7 Most Common Social Media Interaction Mistakes You’re Making

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Most people think social media marketing is very easy. The reasoning goes that if teenagers can have social networks that spread into the thousands, how hard must it be for businesses with paid branding and marketing teams to do better. Well, the truth is, it’s very hard, because businesses have a clear ROI expectation attached… [Read More]

Automating Your Social Media: Inside Scoop on Buffer

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By now, we’ve established how important social media automation is to help you save time on social media marketing. We’ve hooked you up with deets on Hootsuite, one of our LKR favorite automation tools. But, Hootsuite isn’t the only tool in the automation shed. Another website that can be a huge time saver for you… [Read More]

3 Ways Social Collaboration Tools Help Women in the Workplace

women-accomplishments

As women, we’re not great at taking compliments. We’re not great at announcing our accomplishments and seeking recognition.  I know I’m especially not good at these things in the workplace. At my old job, as a junior associate at a law firm, I would rather say nothing and let my contribution to the team go… [Read More]

3 Easy Ways to Flood Your Website with High-Quality Traffic

Social Media Marketing

#1: TeleSummits & Webinars.   One of the fastest ways to build your email list and reach new clients is through telesummits and webinars.  My client more than doubled her list by hosting one simple telesummit!  A month ago she had less than 400 people on her list.  Over 500 NEW people — people not already… [Read More]

Automating Your Social Media: Hootsuite to the Rescue

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Do you really need to use those automation tools to save you time on social media? After all, how long does it take to type out a status update? Let’s pretend for a second that I’m sitting down with you, taking a look at ways your business can be more profitable and you can spend… [Read More]

The Unexpected and Best Side Effect to a Strong Social Media Automation Strategy

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Automation is one of those things that excites and scares me all at once. You know you need it, but you put it off until it’s too late. Everything seems to be going great… Until you’re looking for something in 5 million different emails or google docs … until you realize you never shared your… [Read More]