Building a Social Fanbase: What You Can Learn from Baskin-Robbins, Aristotle, and Three Important Questions

aristotle

You’re used to people asking questions about you and your business. How do you compare to your competitors? Are you worth the cost? Is your customer service any good? Whether they’re asking you directly or using social media to gather opinions, before people feel confident enough to do business with you, they’re gonna need some answers…. [Read More]

Two Times You Should Give Your Audience What It Wants (And One You Shouldn’t)

Social media on the brain

When you first stop and think about it, following a brand on social media doesn’t make a whole lot of sense. (On that note, you can find Edgar on Twitter right here!) Seriously, though, why do it? You fast-forward through TV commercials. You click YouTube’s “Skip Ad” button literally the second it pops up. Why… [Read More]

Big Brand Trends for Social Customer Service: What You Need to Know

3-31 Social Response Time

Have you heard? The Edgar Blog is home to all kinds of social media strategies, guides, news, and how-to’s! This week, we’re talking about the new industry standards for social media customer service, and how you can learn from what big brands are doing to meet demand – check out this preview, then click on… [Read More]

Recipe of the Day: Whipping Up a Mean Batch of Social Media Updates

3-24 lonely cookie

Have you heard? The Edgar Blog is home to all kinds of social media strategies, guides, news, and how-to’s! This week, we’re talking about how to prepare social media updates in big batches, and how it can make your marketing way more effective – check out this preview, then click on over to the full… [Read More]

Steal These Strategies: Instagram Marketing Tactics from the World’s Top Brands

Instagram user statistics

Think about how much time you sink into promoting your business on Twitter, and then consider this: Instagram is officially more popular. For real! As of December, Instagram has more monthly active users than Twitter. That’s 300 million users and counting, yo. (Twitter is still around 284 million.) So I’ll say it again: think about… [Read More]

This is Why Social Media Customer Service is So Freaking Stressful – and What You Should Be Doing Differently

Whac-A-Mole Game

When it comes to the way you provide customer service on social media, it’s time for you to lower your standards. Just kidding! Obviously social media is a big, big deal when it comes to providing customer service. Where a lot of businesses go wrong, though, is not establishing their own standards for customer service… [Read More]

56% of People Have Unfollowed a Brand on Social Media Because of This – And You Could Be Next

Unfollowing on social media

Not like this is gonna come as a surprise or anything, but we’re at a point right now where 89% of businesses are creating content for social media. It’s like those toothpaste commercials, where they say that 9 out of 10 dentists recommend a certain brand – can’t argue with those numbers, right? The thing… [Read More]

Bookmark These: Our 16 Most Important, Most Awesome, Most Unskippable Posts From 2014

Facebook click bait

Here we are – last blog post of 2014! Between all the guides, case studies, algorithm deep dives, tips, announcements, and all that other good stuff, this blog has published 80-some posts over the course of the year – and today, I’m bringing you a look back at the greatest hits. You want the best… [Read More]

“Dark Social” is Responsible for More Content Shares Than Every Social Network Combined – But What Is It?

Dark social compared to other social channels

Everybody wants more Facebook shares. Think of allllll the content that gets shared on Facebook every single day. Super valuable, right? Well, only about 23% of all sharing activity takes place on Facebook. 69% of all sharing activity takes place on Dark Social. Big difference, right? See, the people over at RadiumOne recently released this… [Read More]

How to Make Your Marketing 13 Times More Likely to Succeed, and Other Surprising Stats from 2014

Inbound marketing top ROI in 2014

2014 is coming to a close soon – wanna know how your marketing compared to everyone else’s? Time to find out! Just last month, HubSpot released their 2014 State of Inbound Marketing report – an annual survey of THOUSANDS of marketers that investigates what they did, what worked, what didn’t, and where the trends are… [Read More]