Why the Social Media “Magic Button” is a Big, Fat Lie

Teaching Ramit - LKR Social Media

I hear it all the time. “I don’t understand why social media isn’t doing anything for my business!” “How are these other guys getting so many fans and followers, and why can’t I?” “Maybe social media marketing just isn’t the solution for me.” And since I hear it all the time, you know what that… [Read More]

Someone Figured Out the 5 Reasons People Share Content Online – and You’ll Never Look at Your Audience the Same Again

Shareable Content Venn Diagram

Does this sound familiar? You get a great idea for a piece of content. A blog post, for example. It sounds so awesome, calling it “a piece of content” doesn’t even do it justice. This baby is ART. You pour your heart into it. Spend all morning outlining, all afternoon writing, and all night whipping… [Read More]

What 78% of Big Businesses Can’t Figure Out on Social Media, and Other Surprising Statistics from the 2014 Spredfast/Forrester Report

Social media report

Don’t you always wonder how the other guys do it? You know, the BIG guys. Massive, billion-dollar companies are on social media just like you are – so what’s their game plan? What are their priorities? What do they struggle with? Time to find out! Earlier this year, social marketing company Spredfast commissioned a report… [Read More]

The 5 Up-And-Coming Social Networks Your Business Should Stop Ignoring

Instagram

Remember 2006? Things were so different, then! George W. Bush was still the president. The very first iPhone hadn’t even come out yet. U2 won album of the year at the Grammys, and now, they literally can’t GIVE an album away without people rolling their eyes. (And you wonder why I’m in love with my… [Read More]

4 Reasons Being Mega Popular on Social Media is NOT Always Best for Your Business

Businesses on social media

Is it just me, or do a lot of business writers seem determined to make social media marketing AS SCARY AS POSSIBLE? I mean, don’t get me wrong – there are obviously things that everyone should know not to do. But still, when you look at the types of articles that get published about businesses… [Read More]

6 Cringeworthy Social Media Automation Mistakes That Will Make Even Your Biggest Fans Roll Their Eyes at You

Analytics

Let’s go back a couple of years. See, a couple of years ago, the whole idea of social media automation was pretty new – and it didn’t necessarily make sense for a ton of people to be jumping on board that bandwagon. Back then, you could manage your company’s social presence basically the same way… [Read More]

This Guy Just Made Social Media Automation About a Million Times Easier

edgarbox

You know by now how much I believe in the importance of social media automation (and the importance of doing it RIGHT). Even if you haven’t participated in Social Brilliant (which goes super in-depth into automation strategies), you’ve probably gotten the message. I’ve blogged about why it makes sense with today’s social network algorithms, I’ve… [Read More]

Social Media Mythbusters: Debunking the Three Biggest Myths About Marketing Automation

social media automation - it's cruise control, not autopilot

The idea of automating anything can be a little unnerving. I mean, just look at what happened at Jurassic Park. Jurassic Park could have been the coolest place ever! Come on – a dinosaur zoo? Yes, please! But aside from the whole “your own hubris will bring about your demise” aspect to the dinosaur-cloning thing,… [Read More]

This is What Most Businesses Get Totally Wrong about Social Media

consistency matters

I’m gonna let you in on a little something. I’m going to give you my entire social media marketing strategy, right here, right now, and I’m gonna do it in just two words. Are you ready? Be consistent. “Uh, Laura, that’s cool, but…what?” Okay, okay – I hear you. I’ll elaborate a little bit. Here,… [Read More]

Old Content Never Stays Buried Long. Here’s What You Can Do About It

Here lies old web content

You ever wonder what happens to your old web content? Like, the kind that you published on a social network you don’t use anymore, or an ancient blog? Because it doesn’t get sent to a farm upstate where it can run and play with lots of other web content. It goes into a GRAVE. And… [Read More]