How to Make Your Marketing 13 Times More Likely to Succeed, and Other Surprising Stats from 2014

Inbound marketing top ROI in 2014

2014 is coming to a close soon – wanna know how your marketing compared to everyone else’s? Time to find out! Just last month, HubSpot released their 2014 State of Inbound Marketing report – an annual survey of THOUSANDS of marketers that investigates what they did, what worked, what didn’t, and where the trends are… [Read More]

Marketers Are Going to Be Obsessed with Social Communities in 2015 – Here’s Why You Should Be, Too

3 Steps to a Better Online Community

Ever ask yourself why you even have a Facebook page, or a Twitter account? Well, why does any business? Why does any PERSON? When you use social media for marketing, it’s easy to forget that actual USERS don’t think of it that way. That would be like advertisers thinking that people watch TV for the… [Read More]

The Quick and Easy Guide to Making Your Twitter Feed Less Crowded Without Unfollowing Anyone

Twitter lists

Is it possible to follow too many people on Twitter? Can you reach a point where the number of people you follow just hits critical mass, and your feed has so many voices in it that all you hear is noise? Well, yeah – you can! And when that happens, keeping up on Twitter doesn’t… [Read More]

When Is The Best Time to Post on Twitter? Use This Hack To Find The Answer Inside Your Own Twitter Account

New Twitter Analytics

Remember a few months ago, when I gave you a guided tour of Twitter analytics? Yeah, well, forget it. Pull all that info right out of your brain and throw it away. (Or recycle it. Save the Earth, yo.) You see, Twitter went and changed some stuff this month. New data, new look, new everything…. [Read More]

This Is Why Nobody Sees Your Tweets (Explained By Math!)

Twitter user stats

In the time it takes you to read this sentence, about 40,509 tweets will have been published. Kind of a lot, right? According to Twitter, the social network posts about 500 million new updates every single day – an average of about 5787 per second. Basically, things move fast in the ol’ Twittersphere, and that… [Read More]

Twitter Photo Tips: The Ultimate Guide For Social Marketers in 2014

LKR Social Media team portraits

Would you rather listen to someone describe a piece of artwork, or see it for yourself? Because I could TELL you all about an oil painting of a village under the moon, surrounded by swirls of blue and glowing orbs in the evening sky – but it probably wouldn’t be as impressive as Vincent Van… [Read More]

A Guided Tour of Twitter Analytics: The Best Time to Post on Twitter

Tweroid hourly graphs tool

This post was published May, 2014, and Twitter has since redesigned their analytics platform. Check out our new guide to Twitter Analytics. A few months back, I took you on a guided tour of Facebook Insights, and showed you how to use the data that the social network provides to understand things like who your… [Read More]

Building Brand Loyalty on Twitter: What You Can Learn from Jack Reacher, Mindy Kaling, and a Flock of Liberated Chicken

Twitter_logo_blue

As a consumer, I love Twitter because it gives me access to people and organizations that wouldn’t necessarily be easy to access. One time, my pre-teen crush, Dean Cain, retweeted my confession of love. Another time, a famous astrologer, Susan Miller, gave me personalized financial advice (she told me to watch out last October because… [Read More]

What to Say on Social Media – 10 Talk Worthy Topics

Adeah Wetzel

Are you participating with your friends, followers and likes on social media? Okay, I hear the mumbling…”What do I share? Who cares if I am at the car-wash?” Right. I get that a lot. Try using these 10 talk worthy topics on social media (1-2 posts per day for 30 days) and I promise your… [Read More]

Time To Rethink Your Twitter Profile: 5 Winning Must-Haves For That Personal Touch

alicia-cowan

At some point we all have to choose a Twitter @name and for most of us it’s a frustrating back and forth finding one that fits. Ugh. It comes to new users and veterans alike when they decide it’s time for a change. (Unless you’re among the lucky few who can grab their real name… [Read More]